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About the Role
As a Senior Product Lead, you'll play a key role in making Start, our entry offers & plans, the first choice for homeowners switching energy supplier. You'll own the offer across Sweden, Norway, Germany and the Netherlands: what it is, who it's for, why it wins and how it makes money. Leading work across product managers in several capabilities, you'll turn our Start offering into offers that win in the market, and grow customers into Smart, directly or through electrification.
Responsibilities
- Build a clear view of which homeowners choose Start and why they switch, by market and channel, to form the basis for segmenting, targeting and pricing.
- Set strategy and roadmap for entry offers & plans across four markets and every distribution channel.
- Shape the winning offer for each channel, including its components, target customer, value proposition, and competitive strategy.
- Own the pricing guardrails for sales teams.
- Set go-to-market direction and coordinate product launches with the Commercial team.
- Track performance against success metrics and evolve, reprice, or retire offers based on evidence.
- Anchor the roadmap with commercial teams, other offerings product leads, and capability owners, leading the work of product managers.
- Shape how AI shows up in offers and grow with AI integration.
Requirements
- Driven by impact and skilled in turning strategy into execution.
- Accustomed to fast-paced environments with clear goals and high accountability.
- Experience owning a product line or multi-team product area, including leading and growing product managers.
- Commercially minded with fluency in unit economics, value pools, pricing logic, and switching economics.
- Ability to defend investment cases to Finance and leadership.
- Familiarity with energy markets, tariffs, and home electrification, or ability to master them quickly.
- Experience bringing B2C subscription products to market with Commercial teams across various channels.
- Ability to anchor decisions in customer needs, data, and measurable outcomes.
- Skilled in bringing engineers, Commercial, and executives together behind a clear direction without formal authority.
- Excited to shape how AI is integrated into offers.
Skills
- Product Management
- Strategy Development
- Roadmap Planning
- Pricing Strategy
- Go-to-Market Strategy
- Performance Tracking
- Cross-functional Leadership
- AI Integration
- Unit Economics
- Value Pools
- Switching Economics
- Customer Needs Analysis
- Data Analysis
- B2C Subscription Models
Location
- Stockholm
- Berlin
- Amsterdam
- Førde
Work Type
- Full-time
Experience Level
- Senior
About the Company
- Tibber is an energy company focused on reducing energy consumption.
- The company is building technology to shift how people consume electricity, benefiting users, their finances, and the planet.
- Tibber believes AI is key to accelerating this shift, with people leading the way.
- The company culture values human judgment, curiosity, and creativity alongside AI.
- Tibber's mission is to drive energy independence and move away from fossil dependency.
- Their technology helps households shift electricity consumption to more sustainable and affordable times, strengthening grid resilience.
- Tibber is prepared for the unexpected and tackles challenges others deem impossible, working together.
- The company fosters a culture of winning, failing, and growing together, with continuous curiosity and improvement.
- AI is shaping how Tibber works and accelerating the energy transition.
- Founded in 2016, Tibber has over 300 employees across Stockholm, Berlin, Amsterdam, Oslo, and Førde.
- The company is backed by Balderton Capital, Eight Roads Ventures, Founders Fund, Summa, and Schibsted.
Equal Opportunity
- Diversity of thought fuels better products, so we welcome applicants of every background, identity and lived experience.