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About the Role
This Product Marketing Manager will contribute to Missionforce product marketing and content strategy across the Global Public Sector organization, ensuring new product features, capabilities, and innovations are effectively positioned, communicated, and adopted across government, defense, education, and nonprofit customers. This role translates product features into Public Sector-relevant value, drives adoption, builds release content, and serves as a central coordination point for Public Sector content needs.
Responsibilities
- Lead Public Sector positioning and messaging for Salesforce product releases.
- Understand roadmap direction and partner with Product Marketing, Product, and Industry teams to localize messaging for Public Sector.
- Develop downstream assets including value propositions, one-pagers, pitch decks, FAQs, demo guidance, and partner-ready summaries.
- Ensure all release materials align to Public Sector compliance requirements (e.g., FedRAMP, IL5/IL6, data residency).
- Serve as the central point of contact for all GPS content needs across Field Marketing, Industry, Sales, Partners, and Product Marketing.
- Assess content performance, identify gaps across the customer journey, and prioritize new content development.
- Bring forward product, customer, advisor, and market insights to guide the creation of Public Sector–specific content.
- Infuse emerging Public Sector trends (AI governance, cybersecurity, digital modernization, procurement shifts, mission readiness) into content strategy.
- Build enablement materials that prepare Public Sector sellers, partners, and solution engineers to position new capabilities.
- Develop talk tracks, competitive narratives, objection handling, and market-relevant use cases.
- Ensure partners (resellers, SIs, tech partners) are equipped with accurate, compliant, differentiated product messaging.
- Lead GPS release readiness and cross-functional launch reviews.
- Maintain the unified GPS release calendar and orchestrate communications across stakeholders.
- Build strong alignment with Product, PMM, Industry, Field Marketing, Sales, Enablement, and Partner teams.
Requirements
- This candidate must be a U.S. citizen (U.S. born or naturalized) who does not hold dual citizenship and agrees to complete a U.S. federal government Minimum Background Investigation (MBI) for a Moderate Public Trust position.
Skills
- Strong technical storytelling skills
- Deep cross-functional collaboration experience
- Passion for empowering mission-driven customers with trusted technology
- Strong content development and messaging experience (pitch decks, one-pagers, briefs, launch assets)
- Highly collaborative and comfortable influencing without authority across Product, PMM, Sales, and Industry teams
- Strong analytical and insights orientation; ability to use product and performance data to inform strategy
- Excellent project management skills and ability to bring clarity to ambiguity
Location
- Remote
Work Type
- Full-time
Experience Level
- 6–10+ years experience in Product Marketing, Release Marketing, Content Strategy, or Field Marketing
- Experience marketing technology to Public Sector or other regulated industries (preferred)
- Experience supporting AMER + international regions (desired)
Salary/Compensations
- $117,400 - $177,600 annually
Benefits
- Time off programs
- Medical, dental, vision, mental health support
- Paid parental leave
- Life and disability insurance
- 401(k)
- Employee stock purchasing program
About the Company
- Salesforce is the #1 AI CRM, where humans with agents drive customer success together.
- The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.
- Agentforce is the future of AI, and you are the future of Salesforce.
Equal Opportunity
- Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment.
- At Salesforce, we believe in equality for all.
- We believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination.
- Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law.
- This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey.
- It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between.
- Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit.
- The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.