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About the Role

Leads product marketing for significantly large set of products/capabilities of strategic importance across a region/BU. Sets the strategy and vision for value proposition, messaging, target audience profile, and campaigns with a focus on the client experience journey and needs and may execute on these. Analyzes complex client requirements to prioritize product focus and may inform product offerings for product development, product management and pricing. Works closely with BU leaders, Investments Heads, PMs/PSs, and Asset Class Product Managers. Requires deep client knowledge and investment expertise.

Responsibilities

Lead product marketing direction and prioritization for Fixed Income in alignment with business unit goals and enterprise marketing priorities.
Apply enterprise and content marketing strategies within the context of Fixed Income to ensure relevance, consistency, and commercial impact.
Serve as a key coordination lead for asset class-related marketing opportunities, campaigns, and content requests.
Partner with content strategy, content creation, content enablement, segment marketing, and client-facing teams to align priorities with messaging, business objectives, and market opportunities.
Recommend priority initiatives, sequencing, and resource allocation in partnership with leadership and cross-functional stakeholders.
Develop differentiated value propositions, messaging frameworks, and positioning strategies for Fixed Income capabilities and products.
Translate complex market dynamics, client requirements, competitive intelligence, and industry trends into clear strategic product focus areas.
Identify and articulate competitive differentiators tailored to client segments, distribution channels, and regional markets.
Ensure consistency of messaging across campaigns, sales enablement materials, thought leadership, and client communications.
Advise on product focus priorities and strategic opportunities in partnership with Product Management and business leadership.
Maintain a deep understanding of client needs, investment trends, and market developments impacting Fixed Income.
Use client insight, competitive analysis, and market intelligence to inform marketing priorities and positioning recommendations.
Partner with business leaders and investment professionals to identify emerging client themes and opportunities for strategic engagement.
Integrate audience insights into content strategy, content development, and client experience design.
Lead integrated product marketing and communications planning across the client journey for the assigned asset class.
Drive alignment between asset class priorities and execution teams to ensure coordinated content delivery.
Collaborate with Investments, Global Product, content strategy, content creators, and content enablement teams to prioritize and create timely market insights, investment perspectives, and asset class content initiatives.
Provide strategic direction for custom content and collateral tailored to priority audiences and market segments.
Ensure campaigns and communications reflect business priorities, strategic messaging, and client-centric outcomes.
Build strong partnerships with Investment Heads, Portfolio Managers, Product Specialists, Product Managers, Distribution leaders, and Marketing stakeholders.
Influence senior stakeholders across business units to align on priorities, positioning, and go-to-market execution.
Provide strategic recommendations to leadership on product development, commercialization, and market positioning.
Take an ownership mindset for asset class business outcomes and marketing effectiveness.
Partner with marketing intelligence, segment marketing, and content strategists to establish performance goals and success metrics for priority initiatives and campaigns.
Report back to stakeholders on campaign and initiative performance.
Monitor market response, campaign effectiveness, and business performance to refine strategies and optimize results.
Incorporate feedback, evolving market conditions, and business priorities into planning and execution.
Serve as the investment-credible marketing lead and subject matter expert for Fixed Income.
Create and align core messaging for the asset class, capabilities, and products within your remit.
Act as a primary coordination point for strategic product and content opportunities.
Balance proactive planning with responsiveness to market opportunities and timely insights.
Help shape a consistent end-to-end asset class marketing experience across positioning, content, campaigns, events, sales enablement, and client engagement.
Foster alignment across Investments, Product, Content, Segment Marketing, Distribution, and partner teams.

Requirements

Bachelor’s degree or equivalent combination of education and relevant experience.
10+ years of relevant experience in product marketing, investment marketing, asset management, product strategy, investment communications, or a related field.
Deep understanding of investment products, asset classes, capital markets, and institutional/intermediary client segments.
Demonstrated success developing positioning, messaging, and go-to-market strategies for complex investment capabilities.
Strong executive communication, stakeholder management, and cross-functional leadership skills.
Proven ability to synthesize complex information into clear, actionable marketing recommendations.
Experience leading integrated campaigns in matrixed organizations.
Strong commercial acumen and understanding of business strategy, competitive dynamics, and client engagement.
Advanced degree and/or CFA designation.
Experience working directly with investment professionals, portfolio managers, or product management teams.
Experience leading enterprise or global marketing initiatives across multiple regions and client segments.
Familiarity with agile prioritization, integrated campaign planning, and content governance models.

Skills

Asset Class Marketing Leadership
Investment & Market Expertise
Product Positioning & Messaging
Client-Centric Mindset
Cross-Functional Leadership
Executive Presence & Influence
Prioritization & Decision-Making
Commercial Acumen
Collaboration & Stakeholder Management
Integrated Marketing Leadership
Analytical & Insight-Driven Thinking
Communication & Storytelling

Location

Hybrid

Work Type

Hybrid

Experience Level

10+ years of relevant experience

Education Level

Bachelor's degree or equivalent combination of education and relevant experience
Advanced degree and/or CFA designation

Benefits

Resources to support your career path
Compensation
Benefits
Flexibility to enrich your life

About the Company

At T. Rowe Price, we identify and actively invest in opportunities to help people thrive in an evolving world.
As a premier global asset management organization with more than 85 years of experience, we provide investment solutions and a broad range of equity, fixed income, and multi-asset capabilities to individuals, advisors, institutions, and retirement plan sponsors.
We take an active, independent approach to investing, offering our dynamic perspective and meaningful partnership so our clients can feel more confident.
We believe doing the right thing for our clients and our associates is good business.
With a career at the firm, you can expect opportunities to create real impact at work and in your community.
You’ll enjoy resources to support your career path, as well as compensation, benefits, and flexibility to enrich your life.
Here, you’ll find a collaborative culture that respects and values differences and colleagues who share a spirit of generosity.
Join us for the opportunity to grow and make a difference in ways that matter to you.

Equal Opportunity

At T. Rowe Price, our associates are our greatest asset.
We thrive because our company culture is built on inclusion and because we sustain a work environment where associates can bring their best selves to work every day.
The backgrounds, talents, and experiences of our global associates allow us to embrace new ideas and perspectives that move our business priorities forward and enable us to deliver strong client outcomes.
Here, you can expect equal opportunity and fair and consistent treatment for all.
T. Rowe Price is an equal opportunity employer and values diversity of thought, gender, and race.
We believe our continued success depends upon the equal treatment of all associates and applicants for employment without discrimination on the basis of race, religion, creed, colour, national origin, sex, gender, age, mental or physical disability, marital status, sexual orientation, gender identity or expression, citizenship status, military or veteran status, pregnancy, or any other classification protected by country, federal, state, or local law.