Head of Marketing (m/w/d) at group one DE | BE, DE | Rezi

Head of Marketing (m/w/d) at group one DE

Head of Marketing (m/w/d)

group one DE · BE, DE

3 weeks ago

Head of Marketing (m/w/d)

group one DE · BE, DE

a month ago
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About the Role

We are looking for an experienced marketing leader to be responsible for strategy and operational execution in the DACH market, leading a team of five. This role involves owning results for SEO/AEO, paid media, social media, and marketing tracking, while collaborating closely with Product, Sales, and Customer Excellence to support marketing decisions with data.

Responsibilities

  • Provide technical and managerial leadership to a five-person marketing team.
  • Develop and execute the overall marketing strategy in the DACH market, focusing on pipeline and revenue growth.
  • Manage organic marketing and communications with leads and existing customers.
  • Oversee the tracking infrastructure and drive continuous data-driven optimization.
  • Build and scale AI-powered marketing and automation workflows.
  • Design and execute pricing and packaging experiments.
  • Collaborate closely with Product, Sales, and Customer Excellence.
  • Develop dashboards, models, and decision-making frameworks to implement marketing priorities based on data.

Requirements

  • Several years of experience in a marketing leadership role, ideally in a B2B SaaS environment.
  • Experience leading a team of at least four to five people.
  • Proven experience in SEO/AEO, performance marketing, and marketing tracking infrastructure.
  • Hands-on experience using AI tools and automation beyond basic prompting.
  • Strong analytical skills and data-driven decision-making.
  • Experience in influencing stakeholders without direct disciplinary responsibility.
  • Direct, clear communication style and a high degree of initiative.
  • Very good German and English language skills.

Skills

  • SEO/AEO
  • Performance Marketing
  • Marketing Tracking Infrastructure
  • AI Tools
  • Automation
  • Data Analysis
  • Stakeholder Management
  • Communication

Location

  • DACH market

Work Type

  • Hybrid work model
  • Flexible hours
  • Permanent
  • Full-Time

Experience Level

  • Experienced marketing leader
  • Team leadership experience

Benefits

  • Company Pension Scheme
  • Unforgettable Team Events
  • Bike-Leasing
  • Discounted Urban Sportsclub Memberships

About the Company

  • group.one supports clients worldwide through various brands with over 1,800 employees, helping them succeed online via domains, websites, cloud servers, digital marketing, and SaaS.
  • Shore provides all-in-one business software for service providers and retailers, handling online booking, customer management, point of sale, and payments since 2012.

Equal Opportunity

  • Committed to fostering an inclusive and safe environment free from discrimination and harassment.
  • Welcomes talent in all its diversity, irrespective of gender, background, age, beliefs, or personal history.
  • Values mutual respect, personal appreciation, and a work environment where motivation and collaboration thrive.
  • Committed to supporting personal and professional growth, recognizing individuals as valued team members.