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About the Role
This role focuses on driving the adoption and engagement of institutional customers, turning license holders into active, engaged users and advocates. You will bridge the gap between B2B Sales/Regional teams and consumer marketing, with a clear focus on user activation and engagement.
Responsibilities
- Own the end-user journey from “license granted” to “actively using AMBOSS,” including onboarding, activation, and ongoing engagement for students and physicians on institutional licenses.
- Build and maintain automated CRM flows for onboarding, feature announcements, and re-engagement, tailored by audience (students vs. physicians) and institution type.
- Support institutional renewals by identifying low-usage accounts and running targeted engagement campaigns, in close coordination with Sales and Account/Regional Managers.
- Create and maintain institution-facing collateral (onboarding kits, flyers, one-pagers, usage summaries) that Sales and Regional teams use to support rollouts and renewals.
- Own and optimize CMS content and landing pages for institutional end users, including license activation and sign-up flows.
- Partner with institutions on local activation, such as campus ambassador programs, webinars, and events.
Requirements
- 3-4+ years of experience in B2B, B2B2C, SAAS, or edtech marketing.
- Hands-on experience with CRM/marketing automation tools.
- Strong ownership and accountability in a fast-paced, cross-functional environment.
- Detail-oriented ownership of content quality across CMS, CRM, and collateral.
- Data-driven decision-making, even with imperfect or limited data sets.
- Proactive in spotting activation/usage gaps and proposing fixes, not just reporting metrics.
- Excellent stakeholder management across global/local and marketing/sales teams.
Location
- Berlin
Work Type
- Hybrid
Experience Level
- 3-4+ years
Benefits
- 30 paid vacation days
- AMBOSS holiday
- Personal purpose day
- Daily healthy breakfast & lunch by in-house chef in Berlin HQ
- AMBOSS daycare
- Work remotely from other office spaces in Cologne, Sardinia, Cape Town
- Urban Sports Club – M plan
- Fitbit Versa 3
- Deutschland Ticket
About the Company
- AMBOSS is the copilot for medical professionals, empowering them to provide the best possible care through our learning and clinical decision support tool.
- Our team brings together care, innovative thinking, and cutting-edge AI medical technology.
- Our founders launched AMBOSS in 2012 with the goal of creating a tool they wished they had during medical school and clinical practice.
- Since then, we’ve grown to over 600 employees and are active in over 180 countries - primarily in Germany and the US.
- Our offices are located in Berlin, Cologne, New York, Cagliari and Cape Town.
Equal Opportunity
- We believe that diversity is a powerful driver of innovation and progress. That’s why we are committed to fostering an inclusive, respectful, and supportive environment where everyone—regardless of gender, age, ethnic or cultural background, religion, disability, sexual orientation, gender identity—is valued and given equal opportunity to thrive.
- We warmly welcome people of all backgrounds to help us fulfil our mission: empowering all medical professionals to provide the best possible care 🩺