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About the Role
We are seeking a Senior Content Marketing Manager to lead the strategy, creation, and performance of content that establishes Xelix as a leading authority in AP automation and financial controls. This role is for an individual capable of building systems and scaling operations to consistently deliver content, positioning Xelix as a credible category leader, building trust with sophisticated buying committees, and contributing measurably to pipeline generation.
Responsibilities
- Build and own a scalable content engine, including structured workflows, AI-assisted production, repurposing frameworks, and fast feedback loops, designed to grow in output and quality as Xelix scales.
- Own content performance metrics such as share of voice, content-influenced pipeline, and engagement growth, using data to continuously improve content creation and distribution.
- Own and drive Xelix's thought leadership program, encompassing podcasts, executive and company LinkedIn presence, long-form assets, and PR, to establish Xelix as the category-defining voice in AP automation and financial controls.
- Collaborate closely with Product Marketing to ensure all content aligns with Xelix's messaging framework, product positioning, and competitive narrative, maintaining consistency across all formats and channels.
- Partner with Demand Generation to ensure content directly supports integrated campaigns and pipeline programs, with assets tailored for enterprise buying committees, key personas, and current buyer research methods.
Requirements
- 7+ years in B2B content marketing with a proven track record of building and scaling thought leadership programs.
- Experience owning content engines end-to-end and creating content that drives category authority and commercial outcomes.
- Demonstrated ability to work with executives and subject matter experts to extract insights and transform them into compelling, authentic content.
- Fluency across the full content mix, including long-form assets, social media, podcasts, PR and earned media, SEO, and AI search, with the judgment to apply each effectively.
- A systems mindset with experience building scalable content workflows from the ground up, utilizing AI tools, automation, and repurposing to maximize output without compromising quality.
- Deep understanding of enterprise buyer personas, buying committees, and how to create content that resonates within a complex, multi-stakeholder sales cycle.
- Confidence working in a high-visibility, high-opinion environment, capable of engaging stakeholders early, securing efficient sign-off, and consistently delivering high-quality work.
Skills
- Content Marketing Strategy
- Content Production
- Content Performance Metrics
- Thought Leadership
- PR and Media Relations
- AI-assisted Content Production
- Content Repurposing
- SEO
- Organic Search
- AI Search
- ABM
- Persona-mapped Content
- Ghostwriting
- Original Research
- B2B Community Building
Location
- Hoxton, London (Hybrid)
Work Type
- Full-time
- Hybrid
Experience Level
- Senior
Salary/Compensations
- £55,000 - £78,000
Benefits
- 27 days of annual leave (including 3 days Christmas closing), with option to roll over 3 days
- Hybrid working with two days a week from our dog-friendly Hoxton office and on-site gym
- Comprehensive private medical & dental cover with Vitality
- Enhanced parental leave pay
- £1,000 personal annual budget for learning & development
- Carbon-neutral company working towards ambitious carbon reduction goals
- Team socials & activities
- Annual team retreat
About the Company
- Xelix automates and strengthens financial controls for large companies using AI solutions that transform Accounts Payable teams from manual processes to automated, intelligent workflows.
- Xelix is a fast-paced, profitable scale-up that raised Series B funding in June 2025 with Insight Partners and is expanding aggressively.
- The company has over 100 employees focused on achieving goals, with a culture that trusts individuals to take ownership, move fast, and make a significant impact.
- Xelix prioritizes personal and professional growth, maintains a fun environment, and celebrates milestones together.
- The company is at an inflection point, with Series B funding and ambitious plans to build the GTM infrastructure to match its growth, offering opportunities to shape a category.
- Xelix values diversity and believes that people from diverse backgrounds, with different identities and experiences, enhance the company and its product.
Equal Opportunity
- We believe that people from diverse backgrounds, with different identities and experiences make our company and product better. No matter your background, we'd love to hear from you!
- If you have a disability, please let us know if there's any way we can make the interview process better for you - we're happy to accommodate!