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About the Role

The Lead Commercial Video Producer leads commercial video production across DMG New Media's brands. This is a hands-on senior role involving producing projects, leading a small team, and building processes. You will collaborate closely with commercial creative and project management teams to produce high-performing branded content that meets client needs and aligns with the brand's tone of voice. You will also be responsible for branded content compliance, ensuring productions are high-standard, safe, on-time, within-budget, and legally compliant. Productions are social-first, focusing on native, platform-first branded content.

Responsibilities

Produce commercial projects from handover through shoot, edit and final delivery.
Own shoots, including call sheets, risk assessments, crewing and contributor releases.
Cast contributors and work with creators, presenters and external talent.
Find and secure locations, utilizing centralized relationships and personal research.
Specify deliverables, including versions, cutdowns and usage rights, and brief editors.
Ensure rushes, project files and releases are archived.
Provide costings and production feasibility at brief and pitch stages.
Flag platform suitability, format, length, and branded content rules at brief stage.
Manage live production budgets, including potential overspend/underspend and reconciliation.
Line manage, mentor, and develop Commercial Video Producers.
Build and maintain a pool of freelance commercial video producers.
Create and maintain commercial production workflows, templates, and standards.
Set the quality bar for commercial output and review work.
Own branded content compliance for commercial video production.
Liaise with Commercial Video Lead, project management, sales, and account management teams.
Contribute production insight and creative ideas to brainstorms and brief responses.
Work with channel leads, editorial producers, and creators to ensure editorial alignment.
Identify and shape editorial formats with sponsorship potential.
Collaborate with Production Lead on editing and videographer resources.
Work with the design team on brand assets and graphics.
Act as the senior person on shoots and lead on larger projects.

Requirements

Significant experience as a senior or executive producer of branded content at a publisher, agency or production company, with a strong social-first portfolio.
Proven experience producing branded content specifically for social, with a deep understanding of how content is shot, edited and delivered for each platform.
Ability to run a shoot independently, from light-touch creator shoots to multi-camera promos.
Experience managing and developing producers in a busy, fast-moving team.
Strong production budgeting skills, including providing quick, accurate top-line costs and delivering productions efficiently.
Strong working knowledge of branded content compliance.
Confident casting contributors and working with creators, presenters and high-profile talent.
Fluent in short-form social video on TikTok, Instagram and YouTube Shorts.
An instinct for integrating brands naturally and understanding when content needs polish versus authenticity.
Ability to build practical processes and work in shared workflow tools.
An established network of crew, freelancers, and suppliers.
Excellent communication with clients, creatives, and colleagues at all levels.

Skills

Social-first portfolio
Social media content production
Content shooting, editing, and delivery for social platforms
Production budgeting
Branded content compliance
Talent casting
Short-form social video production (TikTok, Instagram, YouTube Shorts)
Process building
Workflow tools
Crew, freelancer, and supplier networking
Client communication
Creative collaboration
Editing skills (bonus)
Camera skills (bonus)
Long-form video production experience (bonus)

Location

Daily Mail Headquarters, Derry Street, HSK, London, W8 5HY

Work Type

Full Time
Permanent
Hybrid

Experience Level

Senior
Lead

Benefits

25 days’ holiday (increasing by 1 per year up to a total of 30)
Pension plan
Life cover
Discounts on online shopping
Dining cards and vouchers
Employee Assistance Programme
Onsite gym
Subsidised canteen
Onsite nurse clinics
Onsite GP clinics

About the Company

DMG New Media is building the next generation of social-first publishing, creating platform-native brands across news, sport, lifestyle, entertainment and culture for global audiences.
Our network includes Daily Mail, Mail Sport, Metro, Eliza, The Respawn, This Is Money, Nosey and many more, reaching hundreds of millions of people across social platforms each month.
We have a growing roster of in-house creators and talent, and we’re continuing to scale rapidly across both short-form and long-form video.
Our Production team makes the video behind it all: original editorial shows and formats for our brands, and branded content for our commercial partners, published across TikTok, Instagram, YouTube and emerging platforms.

Equal Opportunity

We are committed to increasing diversity and maintaining an inclusive workplace culture.
We welcome applications from all qualified candidates regardless of their ethnicity, race, gender, religious beliefs, sexual orientation, age, marital status, or disability.
We are Disability Confident Committed.
Please let us know if you require any recruitment documentation in other formats or if you require reasonable adjustments to be made during the recruitment process.
Any such information will be held separately to your recruitment application and will not be considered as part of the selection process.