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About the Role
Berkeley Group builds homes and neighbourhoods across London, Birmingham and the South of England, specializing in long-term brownfield regeneration. We are highly collaborative, working with councils and communities to create a shared vision and unlock value for all stakeholders.
Responsibilities
- Lead the co-ordination and production of assigned development marketing materials including brochures, signage, advertising creative, digital communications and other ad-hoc materials.
- Research development information and define/produce creative briefs for marketing materials.
- Brief and manage external agencies for timely delivery of marketing tools to support the sales process.
- Proofread all marketing and sales collateral for accuracy and brand guideline compliance.
- Provide line management, guidance, and leadership to marketing executives.
- Organize and coordinate development launches and events, including international, corporate, and community events.
- Produce project timelines and maintain a monthly events schedule.
- Produce display materials, invitations, and advertising campaigns for international exhibitions.
- Collate marketing mix information for reports.
- Liaise with IT to ensure accurate content on development web pages and property portals.
- Plan development email campaigns for sales launches, events, and phases.
- Manage media planning and booking with the media buying agency.
- Evaluate the effectiveness of marketing activities through reporting and analysis.
- Research and explore digital marketing avenues and plan targeted digital campaigns.
- Monitor monthly PPC reports for campaign effectiveness.
- Liaise with sales teams to ensure they are stocked with marketing collateral and information is up-to-date.
- Instruct and project manage show home furniture installations and photography/videography shoots.
- Manage budget allocation and spend, forecast expenditure, raise POs, and negotiate costs.
- Manage the flow of marketing information for the Head of Sales & Marketing.
- Conduct regular site walks to ensure developments are presented to the highest standard.
- Organize estate signage and landscaping.
- Attend marketing managers meetings to share news and insights.
- Liaise with all departments to achieve profitable schemes.
- Fulfill requests for marketing services from internal departments.
- Liaise with the PR agency on press releases, media opportunities, and award entries.
- Assist in developing marketing strategies to support sales objectives.
Requirements
- Excellent written English and good level of numeracy essential.
- Proven marketing experience in a similar environment either client or agency side (with experience in traditional and digital marketing, as well as events, comms, and PR).
- Experience using the major web technologies and applications.
- Proactive and highly organised.
- Ability to manage multiple deadlines and deliver projects on time and on budget essential.
- Experience in managing marketing agencies / external suppliers.
- Full, clean, driving licence.
Skills
- Traditional marketing
- Digital marketing
- Events management
- Communications
- PR
- Web technologies and applications
Location
- White City, London
Work Type
- Permanent
- Full-time
Experience Level
- Proven marketing experience
Education Level
- Marketing degree or equivalent preferred
- CIM qualified – Advanced Certificate in Marketing
Benefits
- 25 days annual leave, increasing with service to 33 days
- Health and wellbeing benefits including Private Medical Insurance
- Lifestyle benefits including access to an online discount platform
- Berkeley Foundation volunteer day
- Private pension plan
- Group life assurance
About the Company
- Berkeley Group builds homes and neighbourhoods across London, Birmingham and the South of England.
- We revive underused land, creating welcoming, sustainable and nature-rich places where communities thrive and where people of all ages and backgrounds enjoy a great quality of life.
- We specialise in long-term brownfield regeneration, focusing on challenging and complex sites that are beyond the scope of conventional homebuilders.
- We are highly collaborative, working with councils and communities to create a shared vision and to unlock a mix of social, environmental, economic and commercial value that benefits all our stakeholders.
- Our passion for quality and design underpins everything we do.
- All Berkeley homes are created with care, expertise and relentless attention to detail.