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About the Role
This role offers an exciting opportunity for an experienced, commercially minded Senior Partnerships Manager to take a leading role in delivering and growing high-value brand and charity partnerships across some of the UK’s most established mass-participation events. You will have the autonomy to shape partner campaigns, build lasting relationships, identify new opportunities to drive commercial growth, and turn partner objectives into impactful campaigns from concept through to execution, evaluation, and renewal. The role also involves line managing and developing two team members.
Responsibilities
- Lead the day-to-day management and development of key brand and charity partnerships across multiple events, owning project plans, budgets, timelines and partner communications.
- Build strong, long-term partner relationships, understanding their objectives and translating them into effective, insight-led campaigns that deliver against agreed KPIs.
- Lead campaign evaluation and reporting, providing meaningful analysis, audience insights and evidence of partner ROI across reach, media value and wider commercial impact.
- Develop and deliver end-to-end campaign plans, combining strong project management with creative ideation to deliver engaging, high-quality partner campaigns.
- Lead activation development from initial concept and scoping through to delivery, managing budgets, suppliers, internal stakeholders, logistics and on-site brand implementation.
- Identify opportunities to enhance the participant and partner experience through innovative, engaging and commercially effective activations.
- Contribute to partnership strategy, identifying opportunities to diversify rights, improve delivery efficiencies and maximise commercial value.
- Support new business pitches and proposals, developing creative partnership ideas that align with prospective sponsors’ objectives.
- Drive revenue growth across existing partnerships through upselling, ancillary opportunities and the development of new rights and activations.
- Take ownership of partnership renewals and contracts, identifying opportunities to strengthen relationships, demonstrate value and secure long-term growth.
- Represent the Partnerships team within cross-functional project teams for the business’s largest events, ensuring partner requirements are integrated into event planning and delivery.
- Act as Event Lead for selected events, coordinating stakeholders and overseeing delivery.
- Represent A.S.O. UK at selected weekend events, managing partner requirements and resolving on-site challenges to ensure seamless delivery.
- Line manage, support and develop two direct reports: a Senior Account Executive and an Account Administrator.
- Set clear priorities and standards, ensuring effective workflows, robust administration and consistent delivery across the team.
- Mentor and support junior members of the wider Partnerships team, sharing knowledge and encouraging collaboration and continuous improvement.
Requirements
- Minimum five years’ account management experience in sponsorship, PR or marketing, ideally within the sports sector.
- Experience across the partnership lifecycle, including campaign planning, partner onboarding, project management, evaluation and renewal.
- Proven experience managing budgets, project costs and financial reconciliation.
- Strong understanding of digital marketing, CRM and audience engagement.
- Understanding of data analysis, campaign measurement and GDPR requirements.
- Experience drafting partnership contracts and supporting commercial negotiations.
- Proficiency in Monday.com and Microsoft Office.
- Exceptional attention to detail, with strong planning, organisation and administrative skills.
- Effective relationship management and communication skills, with the confidence to manage multiple stakeholders and competing priorities.
Skills
- Commercially minded
- Proactive
- Creative
- Highly organised
- Operationally strong
- Collaborative
- Adaptable
- Effective leader
Location
- Battersea, London SW11
- Home Working (hybrid)
Work Type
- Hybrid working environment
- Permanent
- Full Time
Experience Level
- Senior
Benefits
- Health Cash Plan access
- Enhanced Parental Leave Policy
- TOIL for events worked
- Auto-enrolled salary sacrifice pension scheme
- Five free entries to A.S.O. UK events per year for you, friends, and family
- Free entry to any A.S.O. (non-UK) single-day events
- Access to Cycle2Work scheme
- Access to Partner Benefits programmes
About the Company
- A.S.O. UK is the country’s leading mass participation events company, putting on events each year in triathlon, cycling, and running.
- Part of Amaury Sport Organisation (A.S.O.), owners of Le Tour de France and the leader in the French running and sportive market, A.S.O. UK’s prestigious portfolio includes the Cancer Research UK London Winter Run, adidas Manchester Marathon and Dragon Ride.
- The company also specialises in delivering bespoke corporate events, working with businesses such as JLL.
- A.S.O. UK’s events bring together an active community of people taking part in sporting events for reasons ranging from fitness, competition, charity, health, fun or to simply finish.
- The participants vary from first timers of all ages through to World Champions.
- Collectively, the events raise millions of pounds for hundreds of charities.
- A.S.O. UK is a fast-paced, fun place to work with a great team atmosphere.
- It’s a sociable office of like-minded people with shared goals, values, and interests who take great pride in the events we deliver.
Equal Opportunity
- A.S.O. UK is an equal opportunities employer and is committed to creating an inclusive environment for all employees.
- We welcome applications from all suitably qualified candidates regardless of age, disability, gender identity, marriage or civil partnership, pregnancy or maternity, race, religion or belief, sex or sexual orientation.