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About the Role

Omnia Retail is seeking a Head of Marketing to build the engine that promotes their agentic pricing platform to enterprise retailers and brands. This role involves owning the marketing budget and function, with a primary focus on enterprise demand generation through Account-Based Marketing (ABM) and outbound support. The Head of Marketing will shape the company's positioning and product marketing, particularly highlighting the unique aspects of agentic pricing with control compared to black-box AI solutions.

Responsibilities

Drive enterprise demand through ABM with Sales, building named target account lists per segment, and supporting outbound efforts with intent signals and content.
Own positioning and product marketing, shaping the narrative around the Omnia Agent and agentic pricing, emphasizing transparency and control.
Align Marketing with Sales, CSM, and Product on lead definitions, handovers, customer insights, and go-to-market strategies.
Lead the marketing team and budget as a hands-on player-coach, focusing on pipeline generation and cost per SQL.
Direct content and brand strategy, including events and webinars, while the Marketing Specialist handles day-to-day production.
Grow marketing channels including SEO, GEO, paid advertising, and structured experiments, tracking results against pipeline and ARR.
Own marketing technology stack (HubSpot, analytics), utilizing automation and AI for lead qualification and sales support.

Requirements

At least 3 to 5 years of leadership experience in sales-led B2B marketing, preferably in SaaS.
Experience with enterprise deals, ABM, and close collaboration with Account Executives (AEs).
Fluent English language skills; German is a plus.
Ability to translate company OKRs and enterprise sales goals into a marketing plan with clear pipeline targets.
Strong storytelling ability with a clear point of view on positioning.
Hands-on experience with HubSpot (or comparable CRM/CMS), analytics, and AI tools.
Proficiency in attribution and experimentation.
Experience in SEO, GEO, performance marketing, and marketing technology is a strong plus.
Ability to partner effectively with Sales, CSM, and Product teams.
Ability to set priorities, develop the team, and balance growth with content and brand initiatives.
Must currently live in the Netherlands.
Must have the right to work in the Netherlands without sponsorship.

Skills

Enterprise Demand Generation
Account-Based Marketing (ABM)
Outbound Support
Positioning
Product Marketing
Marketing Budget Management
Content Strategy
Brand Management
Channel Growth (SEO, GEO, Paid)
Marketing Technology (HubSpot, Analytics)
AI-driven Marketing
Lead Qualification
Sales Collaboration
Team Leadership
Player-coach approach
Attribution
Experimentation

Location

Amsterdam, the Netherlands

Work Type

Hybrid
Flexible hours

Experience Level

3-5 years of leadership experience

Benefits

35 days off per year
Travel reimbursement
Health & wellness benefit
Stock Appreciation Rights program
Referral bonus program
Self-development: training and coaching
Company-sponsored social events

About the Company

Omnia Retail offers the first agentic pricing platform for retailers and brands, combining rule-based pricing with AI intelligence.
Recognized by G2 as a leader in retail pricing software.
Serves mid-market and enterprise e-commerce retailers, omnichannel retailers, and direct-to-consumer brands.
Values authenticity, individuality, and continuous learning.
Embraces a 'Free to Be You and Me' mindset.
Balances remote work flexibility with in-office collaboration.
Driven by a value of 'Obsessed With Excellence'.