Paid, Earned, Managed and Owned Channels (PEMO) Graduate - 18 Month Program
Red Bull · GB
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About the Role
This role offers the opportunity to gain a comprehensive understanding of Marketing at Red Bull UK, with rotations within the Brand Team and Media Network across Paid, Earned, Managed and Owned channels (PEMO). The Marketing team at Red Bull UK is a group of creative communicators and coordinators who drive awareness and excitement of the brand via advertising campaigns and projects within sport, gaming, and culture. You will be instrumental in delivering engaging campaigns which resonate with our key 18-34 y/o audience, working with the full team to explore unique ways we can engage with our consumers.
Responsibilities
- Develop effective advertising campaigns, reaching our audience at the right time through utilising the correct media channels.
- Coordinate and understand the overall PEMO (Paid, Earned, Managed, Owned) plan on a campaign, by mapping out all the touchpoints a consumer will be exposed to.
- Collaborate with agencies to ensure creative assets for the Wings For Life World Run are developed and delivered according to brand guidelines and specs.
- Assist the Media Network team across multiple key activations and projects including Gaming, Sport & Culture Projects.
- Support the Communications Team and third-party agencies to drive awareness and anticipation for key projects.
- Support owned channel development and increasing our reach of UK consumers.
- Develop press engagement initiatives as part of product launch campaigns.
- Generate ideas for Red Bull UK channels, managing the full content lifecycle from conception through to edit direction and publishing.
- Support end-to-end publishing across social channels, including caption writing, content scheduling and ensuring all output is on-brand and platform-appropriate.
- Coordinate with internal stakeholders, agencies and creative partners to manage briefs, feedback, approvals and delivery timelines.
- Attend and support on social shoots, gaining hands-on experience in the full production lifecycle.
Requirements
- Relevant work or internship experience is a plus.
- Analytical and able to create strategies.
- Great attention to detail and a strong commitment to excellence.
- You love executing a plan and have high standards for your own output.
- You have an open and solution-oriented mindset with proven communication skills, and can manage multiple stakeholders at once.
- Entrepreneurial spirit with a "go-getter" mentality when it comes to tackling important projects or taking on new challenges.
- You understand at a basic level how brands connect with consumers through marketing and are driven to learn more.
- You are adept at managing multiple workstreams at once, keeping details in order and delivering projects to deadline.
- Must be available for the whole duration of the program (July 5, 2027 to December 29, 2028).
Skills
- Campaign planning
- Audience targeting
- Creative development
- Media strategy
- Performance measurement
- Social media activations
- Content ideation
- Content creation
- Publishing
- Copywriting
- Stakeholder management
- Agency management
- Production
Location
- London, UK
Work Type
- Temporary
- Full-time
Experience Level
- Graduate
Education Level
- Bachelor's degree
- Master's degree
About the Company
- Red Bull UK is currently recruiting for a Paid, Earned, Managed and Owned Channels (PEMO) Graduate to join our team.
- This role is part of our Graduate Program starting on the 5th of July 2027 for 18 Months.
- At Red Bull, we exist to give people wiiings.
- We recognise the value that comes from having a highly diverse workforce that has the freedom and responsibility to realise their ideas and seize opportunities.
Equal Opportunity
- We make recruiting decisions based on experience, skills, potential and talent: everyone is welcome here.