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About the Role
The Implementation & Activation Coordinator is a critical foundational role responsible for supporting day-to-day work that delivers effective campaigns, ensuring best-in-class consistent implementation, optimization, and reporting. You will support tactical campaign execution, developing a deep understanding of media channels while ensuring all administrative, booking, and financial compliance tasks are executed with pristine accuracy.
Responsibilities
- Understand client challenges, objectives, and tactical marketing initiatives.
- Help build the agency's reputation for outstanding client service and develop professional relationships with junior client contacts.
- Assist in booking, loading, optimizing, material instruction, and tracking of client media campaigns with attention to detail and in line with marketplace best practices.
- Engage with external media partners to build knowledge of the media ecosystem, core media planning principles, and channel capabilities.
- Engage with internal specialist divisions and WPP Media proprietary solution teams to understand their offerings and how they drive client growth.
- Contribute fresh perspective, innovation, and creativity to the planning table, leveraging observations and insights from across the media market.
- Support the creation of insightful post-analysis reports that accurately highlight campaign achievements and optimization learnings.
- Ensure all internal financial and compliance processes are executed with 100% accuracy, taking responsibility for bookings, loadings, resolving account queries, and conducting monthly proforma checks.
- Communicate openly with internal stakeholders on campaign delivery and reporting, contributing positively to team meetings and owning follow-up actions.
Requirements
- Must be a collaborative team player who feels empowered to bring their authentic self to work.
- Must have a keen, proactive interest in the media industry and be excited to work with market-leading partners and technologies.
- Must be naturally inquisitive, demonstrating a strong desire to understand the 'why' behind campaigns.
- Must have an eagle eye for accuracy, particularly when handling client budgets, booking platforms, and financial reporting.
- Must be highly organized and able to prioritize tasks effectively.
- Must approach logistical and campaign challenges with a positive, solution-oriented mindset.
- Must possess strong written and verbal communication skills.
- Must be motivated by performance, focusing on how day-to-day work supports overall client and campaign success.
Skills
- Media channels
- Administrative tasks
- Booking
- Financial compliance
- Media ecosystem knowledge
- Media planning principles
- Channel capabilities
- Proprietary solutions
- Creative ideas
- Post-campaign reporting
- Financial accuracy
- Internal communication
- Teamwork
- Attention to detail
- Task prioritization
- Problem-solving
- Written communication
- Verbal communication
Location
- WPP Media
Work Type
- Full-time
Experience Level
- Entry-level
Benefits
- Access to global WPP Media & WPP networks for professional growth and learning.
- Variety of employee resource groups.
- Frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.
About the Company
- WPP is the trusted growth partner for the world’s leading brands, helping clients navigate change, capture opportunity, and deliver transformational growth.
- WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalization at scale.
- EssenceMediacom is a new breed of media agency, grounded in analytics & insights and powered by data & technology.
Equal Opportunity
- WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics.
- We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.