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About the Role
Glass Factory is seeking a Head of Marketing to lead the company's marketing output across social media, email, paid ads, community, launches, resources, and brand collateral. The ideal candidate is a strategic operator with excellent taste and strong marketing instincts, capable of transforming manufacturing expertise into high-performing content and growth systems. This role requires extreme ownership and a blend of strategic and hands-on execution, working closely with the founder to build a consistent marketing engine.
Responsibilities
- Lead the overall marketing strategy for Glass Factory across social media, email, paid ads, community, resources, launches, and brand campaigns.
- Own the @glassfactory content ecosystem across Instagram, TikTok, YouTube Shorts, YouTube, X, LinkedIn, Substack, Reddit, Newsletter/Email, Discord.
- Coordinate ideation, briefing, creation, review, posting, and performance analysis for all Glass Factory content.
- Build and manage the content calendar across social, email, YouTube, launches, resources, and campaigns.
- Own paid ads strategy across Meta, TikTok, Google, YouTube, or other relevant platforms, working with specialists when needed.
- Manage contractors and specialists across writing, design, ads, SEO/GEO, community, editing, and creative production when needed.
Requirements
- Proven experience in building a personal following or significantly helping someone build a following.
- Strong experience leading marketing, content, growth, social media, or brand strategy for a startup, media company, consumer brand, marketplace, SaaS company, or creative business.
- Strong understanding of social media strategy across Instagram, TikTok, YouTube, X, LinkedIn, and short-form video platforms.
- Experience managing creative production across video, static assets, email, landing pages, campaigns, ads, and social content.
- Experience overseeing editors, community managers, freelancers, agencies, contractors, or cross-functional creative teams.
- Understanding of paid social, retargeting, creative testing, campaign structure, audience segmentation, and performance reporting, email marketing, newsletters, lifecycle flows, segmentation, campaign calendars, and conversion-focused messaging.
- Interest in fashion, manufacturing, startups, media, creator-led companies, B2B marketplaces, AI, or brand building.
Skills
- Meta Business Suite
- Meta Ads Manager/Google Ads
- YouTube Studio
- YouTube
- TikTok
- Frame.io
- Claude/ChatGPT/Gemini/Perplexity (general proficiency with AI tools)
- Notion/Google Calendar/Google Drive (or equivalent project management software)
- Klaviyo/Mailchimp (or equivalent email CRM)
- Zoho/Airtable/Hubspot (or equivalent CRM)
- Google Analytics/Google Search Console (equivalent SEO/GEO performance software)
- TikTok Business Center
- Twitter/X
- Klaviyo
- Discord
- Figma
- Adobe Creative Suite
- Later, Buffer, Hootsuite, or equivalent social scheduling tools
- Substack
Location
- Montreal
- New York
Work Type
- Full-Time Role
Experience Level
- Startup role
- Head of Marketing
Salary/Compensations
- Equity component
About the Company
- Glass Factory is building the future of manufacturing, enabling fashion brands to produce high-quality products using AI systems and global factory relationships.
- The company has cultivated an audience of over 1.5 million across various platforms, using content to educate brands, build trust with factories, and promote transparency in manufacturing.
- This is a startup role focused on changing the world through hard work, extreme ownership, and problem-solving.