Ad Monetisation Specialist at Metica | AE | Rezi

Ad Monetisation Specialist at Metica

Ad Monetisation Specialist

Metica · AE

3 weeks ago

Ad Monetisation Specialist

Metica · AE

a month ago
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About the Role

Metica is hiring a hands-on individual contributor to improve monetisation in our owned mobile games, and turn proven learnings into product capability. This is an IC role – not management, not ad-sales/partnerships, and not pure strategy or advisory. You'll be hands-on in live games, in the data, changing configuration, and learning fast.

Responsibilities

  • Find and test monetisation opportunities in live games.
  • Work directly in MAX, LevelPlay, AdMob, and ad-network dashboards.
  • Optimise ad calls, bidding/waterfalls, floors, frequency, placements, rewards, and network mix.
  • Run controlled experiments with revenue, retention, and LTV guardrails.
  • Work closely with game engineers, data science, and the Core Product team.
  • Document what works, what doesn't, and what should become reusable product.

Requirements

  • Hands-on experience owning ad monetisation in live mobile F2P games.
  • Strong knowledge of mediation, bidding, waterfalls, eCPM, fill, latency, and pricing.
  • Good instincts for game economy, ad experience, IAP conversion, retention, and LTV.
  • Strong analytical and experimentation skills.
  • A bias to get into the data, change configuration, and learn quickly.

Skills

  • MAX
  • LevelPlay
  • AdMob
  • Ad network dashboards
  • Mediation
  • Bidding
  • Waterfalls
  • eCPM
  • Fill
  • Latency
  • Pricing
  • Game economy
  • Ad experience
  • IAP conversion
  • Retention
  • LTV

Location

  • London
  • Lahore
  • Istanbul
  • Warsaw
  • Hanoi
  • Remote

Work Type

  • Remote

Experience Level

  • Minimum 5 years hands on experience in Ad monetisation

About the Company

  • At Metica, we let game studios focus on making great games – while we take care of growing them. We're an AI-native growth partner for mobile games studios, unifying user acquisition and in-game monetisation so games grow without studios having to build that expertise in-house.
  • We're built by founders and an early team on their third venture together (previously built and exited to King and Apple), backed by Play Ventures, 13books Capital and Firstminute Capital. We're already working with some of the biggest names in mobile gaming, and are entering our scaling phase – which means real ownership for whoever joins us next.