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About the Role
This is the first dedicated marketing hire at a venture-backed healthcare technology company. You will have complete ownership of brand and narrative, deciding how the company tells its story through hands-on execution. Success will be measured by pipeline influenced and competitive deals won.
Responsibilities
- Own product marketing end to end, including customer stories, testimonials, and case studies sourced from customer data and conversations.
- Write and own the company's LinkedIn presence and website copy, collaborating with designers.
- Define and sharpen positioning and messaging for an enterprise healthcare audience.
- Execute the field marketing calendar, including conferences, executive dinners, and events.
- Run ABM campaigns and own SEO and GEO presence.
- Build market trust through events, community building, and strategic partnerships.
- Pitch reporters and manage inbound press interest.
- Partner with designers to craft materials that meet a high visual bar.
Requirements
- 3-5 years of B2B marketing experience.
- Enterprise healthcare marketing experience, with an understanding of health system purchasing dynamics and key influencers.
- Growth-stage startup experience with a willingness to wear multiple hats.
- Strong writing skills for case studies, LinkedIn posts, and long-form content.
- Ability to distill complex technology into simple, repeatable narratives.
- A clear point of view on design and visual identity.
- Comfortable with hands-on execution, including writing, event organization, and pitching reporters.
- Ability to work onsite in New York five days a week.
Skills
- Product marketing
- Storytelling
- Field marketing
- ABM
- SEO
- GEO
- Content writing
- Brand positioning
- Messaging
- Community building
- Partnerships
- Public relations
- Visual identity
Location
- New York, NY
Work Type
- Onsite
- Full-time
Experience Level
- 3-5 years
Salary/Compensations
- $150K-$160K base
About the Company
- Venture-backed healthcare technology company building AI software for health systems.
- Small and rapidly growing team with an established product and live enterprise customers.
- Existing conference and events marketing motion.