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About the Role
In this role, you will strategically manage selected Business Creators and actively shape a new area within our artist management. You will bring experience in the business, creator, or personal branding environment, know relevant players and brands, and ideally have already built your own network. We are focused on strategic career development, positioning, growth, and long-term partnerships, not just coordination.
Responsibilities
- Take on the strategic management of our Business Creators and jointly develop their long-term positioning and career.
- Actively build the Business Creators division at LABS and develop structures, processes, and strategic approaches for its growth.
- Identify exciting personalities and new talents from fields such as business, entrepreneurship, finance, tech, leadership, career, or education and inspire them to collaborate with LABS.
- Develop individual personal branding, content, and PR strategies and position our creators sustainably as relevant personalities and experts.
- Develop creative and tailored concepts for brand collaborations and campaigns together with our partnerships team.
- Bring together suitable companies, brands, and Business Creators and develop long-term partnerships.
- Think beyond social media for our creators' careers, e.g., towards speaking, podcasts, events, book projects, moderation, TV, or own formats and products.
- Monitor the business creator market, recognize new trends, topics, and potentials early on, and derive opportunities for our artists and LABS.
- Actively utilize and continuously expand your existing network of creators, brands, media, agencies, and/or the business world.
- Contribute your own ideas and have genuine creative freedom to develop the division together with us.
Requirements
- Bring several years of relevant professional experience (3+ years) in artist management, influencer marketing, personal branding, talent management, or a comparable field.
- Have experience with Business Creators, Personal Brands, or Experts and understand how to strategically position and develop them long-term.
- Have a very good understanding of the German-speaking creator and business market and know which personalities, platforms, formats, and topics are currently relevant.
- Ideally, have a relevant network with creators, brands, companies, agencies, media, or other partners.
- Understand Instagram, TikTok, YouTube, and LinkedIn not just as platforms, but know how content, community, and personal brands interact.
- Think entrepreneurially and strategically and be eager to actively build a division, not just manage it.
- Work independently and structured, maintain an overview even with many parallel topics, and be solution-oriented.
- Communicate confidently and professionally at eye level with creators, companies, and external partners.
- Be proactive, recognize opportunities, and be eager to take responsibility.
- Understand that artist management is not a classic 9-to-5 job and appreciate the associated flexibility.
Skills
- Artist Management
- Influencer Marketing
- Personal Branding
- Talent Management
- Business Creator Management
- Strategic Positioning
- Career Development
- Content Strategy
- PR Strategy
- Brand Collaboration Concepts
- Partnership Development
- Market Analysis
- Trend Identification
- Network Building
- Entrepreneurial Thinking
- Strategic Thinking
- Independent Work
- Structured Work
- Solution Orientation
- Professional Communication
- Proactivity
- Responsibility
- Flexibility
Work Type
- Full-time
Experience Level
- 3+ years of relevant professional experience
About the Company
- Business Creators are more than a social media trend. They build relevant personal brands, shape discussions, and create communities around business, entrepreneurship, finance, tech, and career.
- At LABS, we want to specifically build this area and are looking for someone to develop it together with us.