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About the Role

Matter is building the first nutrition platform that pairs personalized nutrition intelligence with precisely tailored meals. The app learns user goals, preferences, and health data to provide meal recommendations, making precision nutrition as easy as ordering a meal. The app includes nutrition coaching, precision ordering, AI-enabled chat and photo logging, and engagement tools. Wearable device and biomarker integrations support a reinforcement learning cycle to better guide users.

Responsibilities

Build and scale Matter's influencer and creator program, from sourcing and partnerships through briefs, contracts, and payouts.
Build a UGC engine that turns customers, creators, and our community into a steady stream of content for paid, organic, and in-app use.
Develop a tiered creator strategy across fitness, nutrition, and wellness, from nano creators to marquee partners and athletes.
Work with performance marketing to test creator content in paid channels and scale what drives subscriptions and orders.
Build the systems, tools, and workflows that let a small team manage hundreds of creators and a high volume of content.
Measure creator ROI by CAC, conversion, and retention, not just reach.
Own the full marketing strategy across brand, growth, product marketing, and lifecycle, from positioning through execution.
Define Matter's positioning, messaging, and voice, and ensure consistency across the app, restaurants, and all channels.
Balance budget and focus between national app subscriber growth and local restaurant demand, making clear, data-backed investment decisions.
Be a daily user of the app and a regular in our restaurants, with firsthand knowledge of the customer experience.
Know the competitive landscape inside and out, from nutrition and fitness apps to healthy fast-casual and food brands, and use it to sharpen where Matter wins.
Set marketing OKRs and budgets tied to CAC, subscription conversion, retention, order frequency, and LTV.
Set acquisition goals and budget with performance marketing, and provide the team with brand, creative, and resources to achieve them.
Own lifecycle marketing across email, push, and SMS to drive activation, trial-to-paid conversion, repeat orders, and retention.
Lead go-to-market strategy for new app features, menu launches, and new locations.
Lead and grow the marketing team with in-house talent, agencies, and freelancers as the company scales.
Oversee creative direction for campaigns, content, social, and in-store experiences.
Partner with product on launches, onboarding, and in-app messaging.
Partner with operations to ensure promised offerings can be delivered by the kitchen.

Requirements

8+ years of marketing experience, with at least 3 years leading marketing at a high-growth consumer brand.
Existing relationships with creators, talent managers, or agencies in fitness, nutrition, or wellness.
Personally passionate about health, wellness, and fitness; experience using macro tracking apps is a requirement.
Track record of growing a consumer subscription app, with a strong grasp of app acquisition, attribution, conversion, and retention.
Experience marketing a physical consumer brand (restaurants, food, CPG, or retail) is a plus.
Strong brand instincts paired with performance and analytical rigor.
Deeply data-driven and hands-on with attribution, analytics, and experimentation.
Uses AI tools daily in their own work, from research and copy to creative testing and data analysis, and knows how to build workflows that make a small team move faster.
Sound judgment on allocating limited budget across competing business lines.
Experience building and scaling marketing teams and processes.
Comfortable in ambiguity, with a bias toward action and limited resources.
Founder-level ownership mentality; this role will define the brand.

Skills

Influencer marketing
UGC (User Generated Content) strategy
Brand positioning
Messaging and voice development
Budget management
Performance marketing
Growth marketing
Product marketing
Lifecycle marketing
Go-to-market strategy
Team leadership
Creative direction
Data analysis
Attribution modeling
Experimentation
AI tool utilization

Location

Remote

Work Type

Full-time

Experience Level

8+ years of marketing experience
3+ years leading marketing at a high-growth consumer brand

Salary/Compensations

$250,000–$375,000 base

Benefits

Meaningful equity
Medical, dental, and vision coverage
Flexible PTO plus paid company holidays
Paid parental leave
Free Matter meals

About the Company

Matter is building the first nutrition platform that pairs personalized nutrition intelligence with precisely tailored meals.
Our app learns each user's goals, preferences, and health data to provide meal recommendations based on their exact nutritional needs.
By closing the loop between digital health signals and healthy food preparation, Matter makes precision nutrition as easy as ordering a meal.
The Matter app sits at the center of this experience: nutrition coaching, precision ordering, AI-enabled chat and photo logging, with engagement tools to track progress and inspire action.
Wearable device and biomarker integrations support a reinforcement learning cycle to better guide each user and adapt to their evolving needs.

Equal Opportunity

Matter is an equal opportunity employer. We welcome applicants of all backgrounds and do not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, gender identity, age, disability, veteran status, or any other protected characteristic.