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About the Role

Prosus is establishing a portfolio of AI products and seeks a Head of Product Communications to build community awareness for these initiatives. This role involves owning the positioning, launch strategy, and market narrative for Prosus's AI products across various channels, including press, analysts, and customers. The position requires establishing product communications as a discipline within Prosus, blending product marketing, storytelling, and launch operations.

Responsibilities

Own the positioning and messaging architecture for Prosus’s AI products.
Build messaging that resonates across different audiences, from headlines to detailed customer pages.
Ensure product narratives align with Prosus's broader repositioning as a global technology leader.
Lead the communications aspect of product launches, including narrative, timing, assets, and spokesperson selection.
Collaborate with product, AI, and go-to-market teams to sequence announcements effectively.
Manage the product launch calendar and ensure strategic execution.
Cultivate relationships with journalists, analysts, and influencers in the AI product space.
Place product stories in relevant media, including new-media channels like Substack and newsletters.
Develop and manage owned channels for Prosus’s products.
Work closely with product and AI teams to integrate communications strategies.
Partner with Group Communications, brand, and GTM agencies to align product and corporate narratives.
Serve as a liaison between product development and external communication.
Establish product communications as a formal discipline with playbooks, processes, and measurement standards.
Define and elevate standards for product storytelling within the organization.

Requirements

10+ years of experience in technology, product development, communications, or marketing, with deep expertise in at least one area and fluency across others.
Proven track record of leading product launches or go-to-market narratives, preferably for technical or AI products.
Ability to translate complex technology into accessible positioning for non-technical audiences while maintaining credibility with engineers.
Experience operating at a director level, taking ownership of outcomes and setting strategic direction.
A builder mindset, energized by establishing and growing an early-stage function.
Commercial acumen, connecting storytelling to business results.
Up-to-date understanding of the AI conversation and its key platforms.
Collaborative approach, building trust with technical teams.

Skills

Product-designer mindset
Narrative instinct
New-media fluency
Launch judgment
Cross-functional credibility

Location

Global

Work Type

Full-time

Experience Level

Director level

Benefits

Access to education

About the Company

Prosus is a global technology company powering leading lifestyle e-commerce businesses.
The company operates an AI-driven ecosystem spanning over 100 companies in e-commerce, food delivery, fintech, and experiences.
Prosus utilizes AI with over 60,000 active AI agents to enhance operations and innovation.
The company also invests in future-shaping technologies through its investment team.
Prosus is guided by values of Innovation, Results, People, Impact, and Entrepreneurship.
The company fosters a culture of experimentation, learning, and iteration.

Equal Opportunity

Prosus respects the dignity and human rights of individuals and communities.
Building an inclusive workplace where everyone feels welcome and can thrive is critical.
The company provides access to education to help employees understand their roles and impact.