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About the Role
You will own marketing's contribution to pipeline, creating and accelerating opportunities through account-based programs, events, paid media, and the website. You will build the growth engine from the ground up and train/manage a digital workforce on Convey to handle recurring operational tasks, freeing up your time for strategy, creative, and relationships. You will be the primary user of the product you are marketing.
Responsibilities
- Own marketing-sourced and marketing-influenced pipeline goals and report weekly.
- Develop and execute account-based programs targeting key accounts, coordinating with sales.
- Manage the sales handoff process, including lead routing and follow-up.
- Execute event strategies focused on generating meetings and pipeline.
- Manage paid media strategy and budget across various channels, focusing on testing and scaling.
- Optimize the website as a conversion engine through landing pages, personalized experiences, and experiments.
- Oversee funnel reporting, attribution, campaign tracking, and CRM/marketing platform hygiene.
- Delegate recurring growth work to a digital workforce, including reporting, research, and campaign QA.
- Train and manage the digital workforce, continuously improving their performance.
- Share best practices to inform Convey's marketing strategies and customer messaging.
Requirements
- 8+ years in B2B growth or demand generation, primarily in SaaS, supporting sales-led motions with long sales cycles.
- Proven experience owning pipeline targets and budgets, with the ability to demonstrate ROI.
- Demonstrated success in account-based and event programs that generated meetings and pipeline.
- Hands-on paid media experience, particularly in LinkedIn and search, with a disciplined testing approach.
- Strong analytical skills, fluency in CRM, marketing platforms, attribution, and web analytics.
- Experience building trusted partnerships with sales leaders.
- Experience leading teams, agencies, and budgets, with both strategic and hands-on capabilities.
- Fluency with AI and a proactive approach to automating processes.
- Experience marketing AI or enterprise software platforms.
Skills
- Account-based marketing
- Event marketing
- Paid media strategy
- Website conversion optimization
- Marketing analytics
- CRM
- Marketing automation
- Attribution modeling
- Web analytics
- AI
- Demand generation
- B2B marketing
- SaaS marketing
- Salesforce
- LinkedIn Ads
- Google Ads
Location
- Remote
Work Type
- Full-time
Experience Level
- 8+ years
Benefits
- Opportunity to build the growth engine for a new category from the ground up.
- Utilize the product to build your team and gain deep customer insight.
- Influence the development of the marketing organization.
About the Company
- Convey is a digital workforce platform that automates recurring work across multiple systems using digital teammates trained and managed by the company's operators.
- Convey's platform helps companies like TelevisaUnivision, Savoya, and Strategus streamline operations and accelerate revenue.
- Convey has demonstrated significant improvements in integration launch times, reducing them from months to under a week.