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About the Role
Shape market understanding of a new category and leverage customers as proof. Own positioning, messaging, launches, sales enablement, and customer marketing. Train and manage a digital workforce on Convey to handle recurring tasks, acting as customer zero for the product.
Responsibilities
- Own the category narrative and messaging framework, ensuring consistency across all communications.
- Translate product features into value propositions for different buyer personas.
- Develop use-case and industry narratives for priority markets.
- Conduct win/loss analysis, buyer research, and competitive intelligence.
- Translate market insights into improved positioning, product feedback, and sales guidance.
- Own go-to-market strategy for product launches, including planning, messaging, enablement, and results measurement.
- Develop core sales narratives, including pitches, demo stories, discovery guides, and objection handling.
- Equip sales teams with enablement materials for enterprise deals and support strategic opportunities.
- Build and manage the customer proof engine, including case studies, videos, and webinars.
- Develop a customer reference and advocacy program.
- Partner with customer success on adoption, expansion, and internal champion development.
- Manage customer communications, including release updates and newsletters.
- Delegate recurring product and customer marketing work to a digital workforce.
- Train and manage digital workforce teammates, review their work, and drive continuous improvement.
- Share best practices for using Convey for marketing tasks.
Requirements
- 8+ years in B2B SaaS marketing with deep product marketing experience.
- Hands-on ownership of customer marketing or advocacy programs.
- Proven track record of positioning a new or fast-moving category.
- Experience selling to enterprise buying committees.
- Exceptional writing skills to translate technical products into clear value stories.
- Credibility with sales teams, having built effective enablement materials.
- Comfortable presenting to customers and executives.
- Experience leading teams or programs, with the ability to set direction and execute.
- Comfort with ambiguity and building from scratch in an early-stage company.
- Experience marketing AI or enterprise software platforms.
Skills
- Product Marketing
- Positioning
- Messaging
- Go-to-Market Strategy
- Sales Enablement
- Customer Marketing
- Category Creation
- B2B SaaS Marketing
- Market Research
- Competitive Intelligence
- Content Creation
- Team Leadership
- Digital Workforce Management
Location
- Remote
Work Type
- Full-time
Experience Level
- 8+ years
About the Company
- Convey is a digital workforce platform that automates recurring work across multiple systems, enabling companies to delegate tasks to digital teammates trained and managed by their own operators.
- Customers like TelevisaUnivision, Savoya, and Strategus use Convey to improve efficiency, with Strategus reducing integration launch times significantly.