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About the Role

We are seeking an experienced and commercially-minded Senior Marketing Manager to lead our CRM and customer communications strategy for both B2B and B2C audiences. This role will support wider marketing and brand initiatives on a Maternity Cover basis, with a key focus on developing and optimizing our customer lifecycle marketing program using a new email platform. The successful candidate will define our CRM strategy, establish best practices, and build foundations for future growth, managing a small team and collaborating with senior stakeholders across various departments.

Responsibilities

Develop and deliver CRM strategies across B2B and B2C audiences, including segmentation, automation, lifecycle marketing, and behavioral communications.
Create and optimize customer journeys to improve engagement, conversion, retention, and customer value.
Collaborate with Data, Product, and Technology teams to enhance marketing effectiveness through targeting, personalization, and audience insights.
Establish and promote CRM best practices, governance, processes, and quality standards.
Drive continuous improvement initiatives focused on campaign performance, customer experience, and operational efficiency.
Monitor, analyze, and report on campaign performance, using data and insights to inform future activity and business decisions.
Support the development and delivery of integrated marketing campaigns across owned, earned, and paid channels.
Lead marketing workstreams for major brand and commercial campaigns, coordinating internal stakeholders and external agency partners.
Support the planning and delivery of above-the-line marketing activity, including TV, video, audio, and outdoor channels.
Manage campaign budgets, timelines, and creative development to ensure effective and on-schedule delivery.
Support the planning and delivery of industry events, conferences, sponsorships, and exhibitions.
Deliver presentations, reports, and recommendations to senior stakeholders and Executive Leadership.
Support the delivery of B2B and B2C marketing communications across channels beyond email.
Act as the guardian of the OnTheMarket brand, ensuring consistent application of creative standards, messaging, and tone of voice.
Collaborate with Marketing, Product, Sales, IT, Legal, and Executive teams to support new product launches, commercial initiatives, and business priorities.
Foster a culture of testing, learning, innovation, and continuous improvement within the team.
Conduct regular performance reviews, development discussions, and coaching for direct reports.

Requirements

Bachelor’s degree or equivalent experience.
Significant hands-on experience in CRM, lifecycle marketing, or email marketing.
Proven experience developing segmentation strategies, automated customer journeys, and customer communication programs.
Strong understanding of personalization, A/B testing, database marketing, and marketing automation.
Experience analyzing campaign performance and translating insight into actionable recommendations.
Experience working with marketing platforms, CRM systems, and customer data.
Strong project management skills with the ability to manage multiple priorities and stakeholders simultaneously.
Excellent stakeholder management and communication skills.
Experience managing and developing team members.
Comfortable operating at both a strategic and delivery level.
A proactive, hands-on approach with a willingness to support delivery when required.
Comfortable working in a fast-paced environment with changing priorities and deadlines.
Strong commercial awareness and attention to detail.
A creative eye and passion for delivering high-quality customer communications.
Experience marketing to both B2B and B2C audiences (desirable).
Experience managing integrated multi-channel marketing campaigns (desirable).
Experience working with creative, media, and production agencies (desirable).
Experience supporting or delivering above-the-line advertising campaigns (desirable).
Experience within property, marketplace, technology, or digital businesses (desirable).

Skills

CRM
Lifecycle marketing
Email marketing
Segmentation strategies
Automated customer journeys
Customer communication programmes
Personalisation
A/B testing
Database marketing
Marketing automation
Campaign performance analysis
Marketing platforms
CRM systems
Customer data management
Project management
Stakeholder management
Communication skills
Team management
Strategic thinking
Hands-on delivery
Commercial awareness
Attention to detail
Creative eye
Brand guardianship
Integrated marketing campaigns
Above-the-line advertising

Location

London

Work Type

Maternity Cover - 13 Months
Full-time

Experience Level

Senior

Education Level

Bachelor’s degree or equivalent experience

Benefits

Full private medical cover
Dental cover
Life Assurance
Member rewards
28 days annual leave
Competitive pension
Season ticket loans
Enhanced maternity and paternity pay

About the Company

CoStar Group is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces.
Included in the S&P 500 Index, CoStar Group is on a mission to digitize the world’s real estate, empowering all people to discover properties, insights and connections that improve their businesses and lives.
We have been living and breathing the world of real estate information and online marketplaces for over 35 years.
In December 2023 CoStar Group purchased OnTheMarket with the intention of developing this well established brand into the UK's number 1 Residential Property portal.
Supported by the deep expertise of CoStar Group and our Homes and Apartments teams, we will develop a world class user experience through offering the very best written content, imagery, design and functionality.
The OnTheMarket product will support home buyers, sellers and agents better than ever!

Equal Opportunity

CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug-free workplace and perform pre-employment substance abuse testing.
At CoStar, we recognise the positive value of diversity and promote equality. We aim at all times to recruit the person who is most suited to the job and welcome applications from people of all backgrounds including but not limited to; people of all genders, of all ages, sexual orientations, ethnicities, nationalities, religions and beliefs.