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About the Role

Legend is hiring a Senior SEO Specialist to own and drive SEO performance across key markets and complex initiatives. This role focuses on a data-led, strategic, and AI-enabled approach, identifying opportunities for AI and automation to improve efficiency and scalability within SEO workflows.

Responsibilities

Own and drive SEO performance across key markets or complex initiatives, shaping longer-term roadmaps, identifying growth opportunities and ensuring priorities align with wider business objectives.
Turn complex datasets and competitor insights into strategic action, identifying patterns, anticipating challenges and influencing SEO priorities across markets and teams.
Drive the adoption of AI and automation within SEO workflows, identifying high-impact opportunities to improve efficiency, scalability and quality.
Design, test and implement scalable automation workflows that improve how the wider SEO team operates, including opportunities to transform areas such as SEO QA.
Lead analysis of wider changes across our portfolio, translating findings into clear strategic recommendations and influencing cross-functional teams to deliver measurable improvements.
Help shape the future of SEO at Legend, challenging existing processes, driving continuous improvement and sharing your expertise to help others adopt smarter, more scalable ways of working.

Requirements

Deep SEO expertise, particularly across on-page optimisation, with strong technical SEO knowledge and experience developing strategies that deliver measurable improvements across large, complex websites.
Advanced analytical skills, with experience working with complex datasets, identifying trends and translating insights into strategic recommendations that influence longer-term priorities.
A proactive approach to AI and automation, with experience identifying opportunities, experimenting with solutions and improving workflows to deliver greater efficiency and scalability.
A proven ability to independently own complex SEO initiatives, prioritise opportunities based on impact and effort, and deliver measurable outcomes while navigating cross-functional dependencies.
Strong communication and stakeholder management skills, with the ability to simplify complex analysis, challenge assumptions and influence decisions across teams through evidence-backed recommendations.
The strategic thinking, autonomy and adaptability to solve ambiguous problems, anticipate challenges and drive improvements beyond your immediate area of responsibility.

Skills

SEO
On-page optimisation
Technical SEO
Data analysis
AI and automation
Workflow improvement
Communication
Stakeholder management
Strategic thinking

Experience Level

Senior

Benefits

Engaging development opportunities at all levels.
Tailored flexibility for your work-life balance.
Annual discretionary bonus.
Paid annual leave PLUS a well-deserved break to recharge your batteries during the festive season (offices closed between Christmas and New Year's).
Exciting global Legend events.
Extensive array of benefits and perks.

About the Company

At Legend, we're building next-level player experiences.
With 20+ years of proven success we’re the world's leading Sports and Gaming marketing company.
Our people are our edge. 600+ sharp, ambitious Legends across 22+ countries who move fast, learn quickly and win together.
Here growth isn’t a perk, it’s the standard. You’ll stretch, level-up and carve out a career as bold as the products we build.
We celebrate wins and create experiences that people talk about for years - for our players & for each other.
If you’re ready to shape the future of player experience and enjoy the ride while you do it, this is where you’ll thrive.

Equal Opportunity

Legend is an Equal Opportunity Employer, but that’s just the start.
We believe different perspectives help us grow and achieve more.
That’s why we’re dedicated to hiring and developing the most talented and diverse team- which includes individuals with different backgrounds, abilities, identities and experiences.
If you require any reasonable adjustments throughout your application process, please speak to your Talent Partner or contact the team on talent@l1.com, and we'll do all we can to support you.