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About the Role

The Regional Retail Director, Central Europe is responsible for leading POP MART’s physical retail strategy and performance across all Central European markets. This role oversees Heads of Retail, ensuring consistent execution, strong commercial performance, and alignment with brand standards. The Director will also oversee Retail Operations Support across Europe, building scalable operational frameworks to support rapid store expansion.

Responsibilities

Define and execute the long term retail strategy for POP MART across Europe.
Oversee the regional retail expansion roadmap, including new store openings and Roboshop deployments.
Partner with the Europe leadership team to evaluate new market opportunities and retail entry strategies.
Ensure disciplined site selection, store rollout planning, and commercial viability for all retail expansion projects.
Provide strategic direction to country retail leaders.
Oversee the performance of all physical retail channels across Europe, including stores and Roboshops.
Define regional retail KPIs and performance benchmarks.
Review market level performance with country retail leaders and drive improvement plans.
Ensure consistent retail execution and operational discipline across all markets.
Maintain strong alignment between retail teams and other regional functions.
Work with merchandising team to ensure consistent merchandising strategies across European markets.
Work closely with headquarters and regional teams to optimise product allocation, stock planning, and inventory availability.
Maintain high standards in visual merchandising, store presentation, and in store brand experience.
Support the execution of regional campaigns, in store activations, and key product launches.
Provide market insights and consumer feedback to headquarters.
Oversee the development of regional operational standards that support consistent store operations across Europe.
Build and maintain standard operating procedures covering store operations, Roboshop management, and retail execution.
Lead operations support teams to establish clear processes for store opening, operational audits, and retail compliance.
Drive operational improvements that increase store productivity while maintaining brand standards.
Ensure operational readiness as the European retail network continues to scale.
Hold regional oversight of retail P&L performance across all Central European markets.
Review revenue growth, store productivity, and cost management across the retail network.
Work closely with finance teams on budgeting, Opex control, and investment planning for retail expansion.
Ensure disciplined financial evaluation for new store openings and retail initiatives.
Lead and develop a strong European retail leadership team.
Directly manage the Heads of Retail across multiple European regions.
Support the development of store leadership capabilities across the network.
Build a performance driven culture focused on accountability, operational excellence, and customer engagement.
Ensure strong communication and alignment between country retail teams and regional leadership.

Requirements

12+ years of senior retail leadership experience within international retail organisations, preferably in lifestyle, collectibles, designer retail, or fast fashion.
Proven experience operating at a regional leadership level, with prior reporting lines to a Regional Vice President or equivalent senior executive.
Demonstrated leadership of large scale retail networks, ideally overseeing operations across 100+ stores or equivalent multi market retail footprints.
Strong experience managing retail operations across multiple European markets, with exposure beyond the United Kingdom strongly preferred.
Solid track record in retail network expansion, new market entry, and scaling store operations in fast growing environments.
Strong commercial and financial acumen, including oversight of retail P&L performance, budgeting, and investment planning.
Extensive experience leading senior retail teams and developing multi-country retail organisations.
Ability to operate effectively in fast paced and entrepreneurial organisations with evolving structures.
Strong cross cultural communication skills, with the ability to work effectively within a global organisation.
Fluent English is required.
Willingness to travel frequently across European markets and to headquarters.

Skills

Retail Strategy
Network Expansion
Retail Operations Governance
Performance Management
Merchandising
Visual Merchandising
Retail Experience Alignment
Operational Standards
Standard Operating Procedures
Financial Performance
P&L Oversight
Budgeting
Cost Management
Leadership
Team Development
Cross cultural communication

Location

Central Europe

Work Type

Full-time

Experience Level

Senior

About the Company

Founded in 2010, POP MART is a leading global pop culture and entertainment company.
With IP at its core, POP MART works with artists and designers worldwide to develop and operate IPs, creating products, services and entertainment experiences for consumers.
Its portfolio includes beloved IP characters such as THE MONSTERS , TWINKLE TWINKLE, CRYBABY, DIMOO, SKULLPANDA, Hirono and MOLLY.
As of the first half of 2026, POP MART had more than 100 million registered members worldwide, operated 676 physical stores and over 2,800 ROBO SHOP vending machines, and reached nearly 100 countries and regions through cross-border e-commerce platforms, bringing joy to consumers around the world.

Equal Opportunity

As an Equal Opportunity Employer, POP MART does not discriminate against applicants or employees because of race, color, creed, religion, sex, national origin, veteran status, disability, age, citizenship, imarital or domestic/civil partnership status, sexual orientation, gender identity or expression or because of any other status or condition protected by applicable federal, state or local law.