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About the Role

Clio is seeking a Campaign Manager to join our Enterprise Demand Generation Marketing Team. This role plans, executes, and optimizes multi-channel marketing campaigns to build brand awareness, generate qualified leads, and drive revenue growth. The Campaign Manager owns the campaign brief, timeline, cross-functional dependencies, and post-campaign analysis, ensuring a coherent and impactful story across all channels.

Responsibilities

Write the campaign brief, including audience, insight, objective, message, channel mix, success measures, and timeline.
Gain alignment from demand generation, product marketing, content, and sales before campaign work begins.
Define success metrics upfront for accurate performance measurement.
Run Demand Generation campaigns end-to-end in partnership with channel owners across paid media, email, web, content, events, webinars, partner channels, and sales outreach.
Manage the campaign calendar, review for consistency, chase dependencies, and flag trade-offs for leadership review.
Ensure campaigns launch as a coherent whole, on time, with consistent messaging across all channels.
Manage campaign execution and orchestration in Asana, including intake, briefs, ticket creation, dependency tracking, and status reporting.
Build and maintain AI-powered workflows to automate repeatable parts of campaign execution.
Brief and coordinate Content, Design, Product Marketing, PR, Sales, and Marketing Operations.
Translate campaign objectives into actionable briefs for each function.
Ensure message consistency across all campaign materials and push back on misaligned creative or copy.
Run recurring campaign meetings, including weekly stand-ups, kickoffs, readiness checks, and retrospectives.
Ensure sales teams are informed about running campaigns, their purpose, and how to act on responses.
Deliver talk tracks, follow-up guidance, and target lists alongside campaigns.
Report on campaign performance against defined measures.
Partner with Demand Gen and Sales to connect campaign launch with results.
Track campaigns from launch to closed revenue, identifying channels and messages driving qualified pipeline.
Conduct and document post-campaign retrospectives, incorporating lessons learned into future campaigns.
Track campaign budget across the portfolio.
Work with the Marketing Specialist on purchase orders, vendor agreements, and invoice reconciliation.

Requirements

3-5 years in integrated or campaign marketing in B2B, ideally with enterprise or considered-purchase audiences.
Demonstrated ownership of multi-channel campaigns from brief through to post-campaign analysis.
Strong project management discipline and the ability to hold a timeline across teams that don't report to you.
Sharp editorial judgment to assess message effectiveness and review for consistency.
Comfort with campaign analytics, funnel reporting, and drawing conclusions from mixed results.
Calm, clear communication skills and the ability to influence peers and senior stakeholders.
Experience managing campaigns across both ABM and broad-reach demand generation.
Demonstrated use of AI tools to automate or accelerate marketing work.
Experience in B2B SaaS or technology marketing (bonus).
Experience running campaigns for enterprise or long-sales-cycle audiences (bonus).
Hands-on familiarity with marketing automation and campaign reporting tools (bonus).
Experience building campaign planning infrastructure from the ground up (bonus).

Skills

Campaign Planning
Campaign Execution
Campaign Optimization
Multi-channel Marketing
Brand Awareness
Lead Generation
Revenue Growth
Project Management
Editorial Judgment
AI Tools
Automation
Content Marketing
Design
Product Marketing
PR
Sales
Marketing Operations
Asana
Claude
ABM
Demand Generation
Analytics
Funnel Reporting
Budget Management
Vendor Management
Marketing Automation
Campaign Reporting

Location

Toronto
Vancouver
Calgary

Work Type

Hybrid

Experience Level

3-5 years

Salary/Compensations

$98,200 to $133,000 OTE

Benefits

Competitive, equitable salary
Top-tier health benefits
Dental insurance
Vision insurance
Hybrid work environment
Flexible time off policy (encouraged 20 days off per year)
$2000 annual counseling benefit
RRSP matching
RESP contribution
Clioversary recognition program

About the Company

Clio is the global leader in legal AI technology, empowering legal professionals and law firms of every size to work smarter, faster, and more securely.
We are transforming the legal experience for all by bettering the lives of legal professionals while increasing access to justice.
We're a Human and High Performing AI company, meaning we use artificial intelligence to improve all of our operations.

Equal Opportunity

Our team shows up as their authentic selves, and are united by our mission. We are dedicated to diversity, equity and inclusion.
We believe that different perspectives, skills, backgrounds, and experiences result in higher-performing teams and better innovation.
We are committed to equal employment and we encourage candidates from all backgrounds to apply.
Clio provides accessibility accommodations during the recruitment process. Should you require any accommodation, please let us know and we will work with you to meet your needs.