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About the Role
This role serves as the primary connection between our dental practice and potential patients. You will enhance our visibility, convert inquiries into appointments, and ensure a positive initial experience for new patients, embodying our practice's values and doctors' expertise.
Responsibilities
- Plan and execute a monthly marketing calendar across digital, local, and referral channels.
- Produce and edit short-form videos for various social media platforms, including captions and formatting.
- Create and publish content for Instagram, Facebook, TikTok, LinkedIn, and YouTube, covering patient education, doctor spotlights, and team culture.
- Utilize AI tools to expedite content creation, drafting, editing, and scheduling, ensuring accuracy and brand voice.
- Develop and enhance AI-assisted workflows for marketing and new patient follow-up.
- Manage online listings on Google Business Profile, Yelp, Zocdoc, and Healthgrades, including responding to reviews professionally and in compliance with HIPAA.
- Maintain website content, including services, doctor bios, blog posts, FAQs, and promotions, and collaborate with vendors on SEO.
- Support paid advertising campaigns (Google Ads, Meta ads) by tracking spend, leads, and cost per new patient.
- Write and distribute patient email and text campaigns for newsletters, recalls, and reminders.
- Produce patient-facing marketing materials such as brochures, handouts, and signage.
- Cultivate referral relationships with other healthcare professionals through materials and events.
- Coordinate community outreach initiatives, including health fairs and local partnerships.
- Arrange photo and video shoots for doctors, team, and office.
- Report monthly on key marketing metrics, including new patient numbers, lead sources, conversion rates, and social engagement.
- Monitor competitors and industry trends, proposing new ideas.
- Respond promptly to new patient inquiries via phone, web forms, email, social media, and online booking.
- Follow up on leads from after-hours scheduling and AI phone assistants.
- Schedule and confirm new patient appointments and consultations.
- Assist patients with intake processes, including forms, insurance, referrals, and record transfers.
- Verify insurance eligibility with the front desk and billing team.
- Welcome new patients, ensuring they feel informed and comfortable.
- Follow up with patients post-consultation to address questions and facilitate treatment.
- Maintain an accurate log of leads and new patients, identifying drop-off points.
- Communicate new patient needs and special requests to doctors and clinical staff.
- Collaborate with doctors, front desk, assistants, and billing as a supportive team member.
- Provide assistance at the front desk during peak times.
- Participate in team meetings with a positive and solution-oriented approach.
Requirements
- 1–3 years of experience in marketing, patient coordination, or healthcare/dental front office.
- Hands-on experience editing short-form video for social media using tools like CapCut, Adobe Premiere Pro, Final Cut Pro, or Descript.
- Portfolio of video work is required.
- Proficiency in using AI tools for daily work and building AI workflows, with a strong understanding of accuracy and patient privacy.
- Excellent written and verbal communication skills.
- Warm, professional phone and in-person demeanor.
- Strong organizational skills, self-motivation, and ability to manage multiple projects.
- Understanding of HIPAA or willingness to learn.
- Ability to commute reliably to Lower Manhattan.
Skills
- Short-form video editing
- Social media content creation
- AI tool utilization
- Google Business Profile management
- Yelp management
- Zocdoc management
- Healthgrades management
- Website content management
- SEO
- Local search
- Paid advertising (Google Ads, Meta ads)
- Email marketing
- Text marketing
- Patient communication
- Lead tracking
- HIPAA compliance
- Bilingual skills (Chinese, Korean, or Spanish) are a plus
- Dental software experience (Dentrix, Eaglesoft, Open Dental, or similar) is a plus
Location
- Lower Manhattan
Work Type
- Full-time
- Onsite
Experience Level
- 1-3 years
Benefits
- 401(k)
- 401(k) matching
- Bonus based on performance
- Company parties
- Dental insurance
- Employee discounts
- Free food & snacks
- Free uniforms
- Opportunity for advancement
- Paid time off
- Training & development
About the Company
- Patient-focused dental practice in Lower Manhattan led by board-certified, academically trained doctors.
- Specializes in necessary, predictable treatment with transparent pricing.
- Values honesty and predictability in patient care.