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About the Role
This role runs the day-to-day marketing of Trial Relay, Massive Bio's cancer-focused application for physicians, in close partnership with its product manager and company leadership. The ideal candidate has experience marketing a digital product to physicians in the US and can drive physician adoption quickly.
Responsibilities
- Execute the Trial Relay launch and marketing plan with US physicians, leveraging experience from previous physician-facing launches.
- Plan and execute campaigns across email, paid and organic social, search, and physician networks to increase Trial Relay sign-ups and active usage.
- Develop physician-facing launch content, including messaging, landing pages, demo videos, and email sequences, in collaboration with content and growth teams.
- Collaborate with the Trial Relay product manager to synchronize marketing efforts with product releases and incorporate physician feedback into the product.
- Provide the provider engagement team with campaigns and materials to support Trial Relay adoption within oncology practices.
- Monitor physician sign-ups, activation, and ongoing usage, report results to leadership, and optimize efforts based on performance.
Requirements
- Hands-on experience marketing a digital product to physicians in the US.
- Demonstrated success in growing physician sign-ups, adoption, or active use.
- Ability to plan, launch, and measure campaigns at startup speed.
- Comfortable working in an entrepreneurial, build-mode environment with cross-time zone product and engineering teams.
- Oncology experience is preferred.
- Background in a digital health or physician-facing technology company is preferred.
- Experience across patient and provider growth channels is preferred.
- Familiarity with clinical trials is preferred.
Skills
- Email marketing
- Paid social media marketing
- Organic social media marketing
- Search marketing
- Physician network marketing
- Content creation
- Messaging development
- Landing page creation
- Demo video production
- Email sequence development
- Product marketing
- Campaign planning
- Campaign execution
- Campaign measurement
- Data analysis
- Reporting
Location
- US
Work Type
- Full-time
Experience Level
- Mid-level
About the Company
- Massive Bio is an AI-powered precision medicine platform transforming how cancer patients discover and access clinical trials by eliminating barriers of geography, financial constraints, and information asymmetry.
- Founded in 2015 and headquartered in the US, Massive Bio operates globally, connecting patients to clinical trials worldwide.
- The company partners with leading pharmaceutical companies, contract research organizations (CROs), and healthcare systems to accelerate drug development and expand equitable access to cutting-edge therapies.