Impress employers and recruiters.
Choose from hundreds of resume examples.
Impress employers and recruiters.
Choose from hundreds of resume examples.
Tailor your resume to this Product Marketing Manager role.
Rezi rewrites your resume against CUTERA INC's job description. Free.
Tailor your resume to this Product Marketing Manager role.
Rezi rewrites your resume against CUTERA INC's job description. Free.
Don't guess if your resume is good enough.
See how it scores against the Product Marketing Manager posting at CUTERA INC — free, in seconds.
Don't guess if your resume is good enough.
See how it scores against the Product Marketing Manager posting at CUTERA INC — free, in seconds.
About the Role
The Product Marketing Manager serves as the key product, market, and competitive expert for assigned products, developing and executing strategic marketing plans to drive growth in the company's global product portfolio. This role involves strategic planning, competitive analysis, pricing, forecasting, sales training, and representing the customer's voice to influence product development.
Responsibilities
- Serve as Subject Matter Expert (SME), partnering closely with global sales and practice development teams, Clinical, Regulatory and R&D Lead.
- Partner with Product Core Teams on the product development process, including product definition, requirements, roadmap, end of life, design reviews, validation, business and financial models, and commercial launch readiness.
- Develop and execute product launch plans, including business case assessment, market/economic analysis, and competitive/industry analysis.
- Drive product marketing programs and campaigns to grow market share, leveraging data analytics and market intelligence.
- Build product marketing plans with clear objectives, strategies, tactics, and P&L projections.
- Own product lifecycle management, partnering cross-functionally to meet sales targets and drive consumable utilization.
- Lead internal product training in collaboration with Commercial Excellence.
- Drive brand strategy and develop marketing assets, including advertising, promotions, PR, selling tools, presentations, competitive battlecards, and customer success stories.
- Establish and nurture relationships with Key Opinion Leaders (KOLs), building and growing a network of speakers and luminaries.
- Monitor the competitive landscape and market trends using data and analytics tools.
- Other duties as assigned or required.
Requirements
- Bachelor's degree or equivalent experience required; MBA a plus.
- Minimum of five years of experience in a marketing function with a proven track record of success, or equivalent relevant experience in medical device sales.
- Background in medical devices and/or aesthetic industry highly preferred.
- Strong understanding of global aesthetic markets, with established connections to dermatology and aesthetic practices, physicians, and industry KOLs.
- Proficiency in Microsoft Office (Excel, PowerPoint).
- Familiarity with project management, digital marketing and CRM tools.
- Approximately 30%-40% travel required, including nights and weekends (domestic and international).
- Demonstrated ability to lead and manage projects and programs independently and through others.
- Ability to work in a highly competitive market and develop effective strategies to gain market share.
- Proven experience building relationships with clinicians and Key Opinion Leaders.
- Ability to work collaboratively and independently in a dynamic, fast-paced environment.
- Superior oral, written, and presentation communication skills.
- Strong creativity, leadership, and problem-solving skills.
- Ability to manage multiple, complex projects simultaneously.
- Highly resourceful, can-do attitude.
Skills
- Project management
- Digital marketing
- CRM tools
- Microsoft Office (Excel, PowerPoint)
Location
- RALEIGH, NC 27615
Work Type
- Full Time
Experience Level
- Minimum of five years of experience
Education Level
- Bachelor's degree or equivalent experience
- MBA a plus