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About the Role

As Director / Principal Motion Designer, you will define Expedia Design's motion language and elevate both product and brand. You will be responsible for refining micro-interactions and directing sizzle reels, partnering with product designers, engineers, brand, and marketing to ensure design intent is realized in shipped products.

Responsibilities

Define and evolve our motion language, establishing principles, patterns, and guidelines.
Build motion into our design system for consistent, scalable use.
Design UI motion for product, including transitions, micro-interactions, state changes, and loading/success moments.
Prototype to explore and validate ideas, advocating for motion that serves usability.
Write clear, implementable motion specs for engineers across iOS, Android, and web.
Partner with engineering on implementation and review builds to ensure shipped experience matches intent.
Stay current on motion implementation approaches across tech stacks and advise teams.
Design, build, or direct sizzle reels, product launch videos, and promotional/storytelling pieces.
Develop concepts, storyboards, and narratives, guiding them through production.
Act as the go-to expert and voice for motion across Expedia Design, setting the quality bar.
Mentor designers and partners on motion craft, building motion capability across the organization.
Influence stakeholders on the importance and application of motion.

Requirements

Deep expertise in UI motion design with a portfolio showcasing polished, purposeful product animation.
Proven ability to create engineering-ready motion specs and hand off across iOS, Android, and web.
Strong working knowledge of motion implementation in code across different tech stacks and their practical constraints.
Mastery of industry-standard motion and prototyping tools (e.g., After Effects, Figma, Principle, Rive, Lottie workflows, or equivalent).
Demonstrated ability to design, build, or direct editorial motion work such as brand films, sizzle videos, and promotional content.
Strong storytelling, art direction, and sense of timing, rhythm, and craft.
Excellent communication and collaboration skills, with experience influencing cross-functional partners at a senior level.
Experience raising the craft bar for a team or organization through mentorship, standards, or leadership.
Bachelor’s degree in Design, Motion, HCI, User Experience, or related field (or equivalent experience).
5–10+ years of experience in product design or related disciplines, including leadership of large-scale teams.
Proven ability to define and drive organization-level customer experience strategy.
Demonstrated ability to operate as a player-coach, balancing leadership with direct engagement in design work.
Strong communication skills across design, research, and content strategy practices.
Experience integrating customer insights, data, and AI-driven systems into design solutions.
Track record of executing a large-scale customer experience vision.
Experience building and scaling design systems.
Success coaching senior creatives while maintaining craft quality.
Expertise in storytelling and stakeholder influence.
Experience leading AI/ML-enabled product design efforts.
Passion for craft, with a history of personally influencing design outcomes through hands-on involvement.

Skills

UI motion design
Product animation
Motion specs
iOS animation
Android animation
Web animation
Motion implementation
After Effects
Figma
Principle
Rive
Lottie workflows
Editorial motion design
Brand films
Sizzle videos
Promotional content
Storytelling
Art direction
Timing
Rhythm
Craft
Communication
Collaboration
Stakeholder influence
Mentorship
Design systems
3D design (Cinema 4D, Blender)
Front-end animation code
Native animation code
Customer experience strategy
AI/ML-enabled product design

Location

San Francisco
Seattle
New York
Los Angeles
Austin

Work Type

Full-time

Experience Level

Director
Principal
5–10+ years of experience in product design or related disciplines
Leadership of large-scale teams

Education Level

Bachelor’s degree in Design, Motion, HCI, User Experience, or related field (or equivalent experience)

Salary/Compensations

San Francisco: $242,000.00 - $338,500.00 (potential up to $387,000.00)
New York: $242,000.00 - $338,500.00 (potential up to $387,000.00)
Beverly Hills: $224,000.00 - $313,500.00 (potential up to $358,500.00)
Seattle: $224,000.00 - $313,500.00 (potential up to $358,500.00)
Austin: $224,000.00 - $313,500.00 (potential up to $358,500.00)

Benefits

Medical/dental/vision
Paid time off
Employee Assistance Program
Wellness & travel reimbursement
Travel discounts
International Airlines Travel Agent (IATAN) membership

About the Company

Expedia Group helps travelers explore the world with confidence and ease through its consumer brands (Expedia, Hotels.com, Vrbo), B2B travel business, and travel advertising offerings.
The company is powered by passionate people, trusted partnerships, and leading technology.

Equal Opportunity

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other characteristic protected by law.
This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.