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About the Role
As a Founding Account Executive, you will be responsible for developing a scalable sales approach for an established product with existing customer successes and clear use cases. You will manage the entire sales cycle, from identifying and engaging target customers to closing deals and ensuring successful onboarding. You will also collaborate closely with management, marketing, customer success, and product teams to refine market segments, messaging, and processes for scalability.
Responsibilities
- Actively build qualified pipeline through targeted outbound efforts, referrals, partnerships, events, and structured lead management.
- Conduct discovery calls and product demos, understanding prospect business goals and translating them into clear value propositions.
- Manage the entire deal process, including stakeholders, timelines, next steps, business cases, budget, procurement, negotiation, and closing.
- Develop robust ROI and budget justifications, clearly distinguishing between facts, assumptions, and benchmarks.
- Establish commitment through clear next steps, timelines, and joint action plans without undue sales pressure.
- Reliably maintain pipeline, activities, and forecasts in the CRM.
- Coordinate handover to Customer Success and ensure new customers quickly achieve initial tangible value.
- Collaborate on refining Ideal Customer Profile (ICP), segmentation, messaging, qualification criteria, sales stages, and sales collateral.
- Provide structured market feedback to the Product team to continuously improve product, pricing, and packaging.
Requirements
- Several years of experience in closing B2B SaaS deals, typically three to seven years.
- Proven track record of owning a quota and successfully guiding opportunities to closure.
- Ability to build your own pipeline, not solely relying on inbound leads or pre-arranged SDR appointments.
- Proficiency in consultative selling, including discovery, demos, business cases, multi-stakeholder management, negotiation, and closing.
- Confident communication regarding marketing processes and metrics such as budget, conversion, efficiency, and revenue contribution.
- Structured work approach, documenting decisions, and consistently following through on commitments.
- Desire to actively shape a sales approach rather than solely executing an existing playbook.
- Negotiation-level fluency in German and English.
- Ability to work regularly with the team in Berlin.
- Demonstrable results, commercial judgment, and the ability to build trust are more important than a specific academic degree.
Skills
- B2B SaaS Sales
- Pipeline Building
- Outbound Sales
- Lead Management
- Discovery Calls
- Product Demos
- Consultative Selling
- Business Case Development
- Negotiation
- CRM Management
- Forecasting
- Stakeholder Management
- ROI Analysis
- Market Feedback
- German Language Proficiency
- English Language Proficiency
Location
- Berlin
- Remote (flexible home office options combined with in-person collaboration in Berlin)
Work Type
- Full-time
- Hybrid
Experience Level
- 3-7 years of experience in closing B2B SaaS deals
Education Level
- No specific degree required; demonstrable results, commercial judgment, and trust-building ability are prioritized.
Salary/Compensations
- Competitive compensation package reflecting success
Benefits
- Genuine scope for impact: Shape the commercial approach and collaborate directly with management and product teams.
- Product with substance: Sell an established platform with existing customers and concrete use cases.
- Attractive compensation: Competitive package reflecting your success.
- Personal development: Monthly training budget.
- Health and mobility: Support for Urban Sports Club membership and preferred transportation (public transport tickets to bicycles).
- International team: Ambitious, diverse team in a cultural center of Berlin.
- Flexible working: Combination of in-person collaboration in Berlin and flexible home office options.
About the Company
- Future Demand is a Berlin-based technology company developing an audience intelligence and personalization layer for experience-oriented B2C brands.
- Our AI-powered platform helps companies better understand demand, identify relevant target audiences, and translate insights directly into personalized marketing actions.