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About the Role
The Fitness Manager (FM) is responsible for driving fitness revenue growth and achieving budget targets at their club. The FM leads by example through personal sales and develops team members to effectively promote fitness programs and services. This role also involves hiring and developing coaches to build and retain personal and group training clients, ensuring high-quality fitness offerings and exceptional client experiences.
Responsibilities
- Grow fitness revenue by gaining, training, and retaining personal and group training clients personally and through staff.
- Directly sell personal and group training packages and lead team members in sales of all fitness offerings.
- Achieve client retention standards to ensure revenue growth.
- Meet and exceed all fitness revenue and sales targets.
- Train and develop all team members to effectively present fitness programs.
- Train personal trainers on prospecting, conducting custom coaching sessions, and acquiring new clients.
- Manage the sales funnel of potential and past clients through various engagement methods.
- Schedule, create, and run marketing activities to engage members and prospect for new clients.
- Recruit, interview, and hire personal trainers and small group trainers.
- Train and onboard new fitness coaches according to company guidelines and protocols.
- Provide training and development to ensure trainers pass CCS evaluations.
- Perform session quality reviews for personal trainers.
- Foster an environment of continuous development for coaches through meetings and tools.
- Train sales team staff on all fitness offerings and the benefits of working with a coach.
- Ensure all new clients meet activation, completion, and resign company standards.
- Assign new clients to trainers and ensure activation.
- Audit active client lists to ensure clients are engaged with their fitness program.
- Conduct weekly one-on-ones and monthly Trainer Business Plans with personal trainers.
- Review trainer schedules to update sessions, availability, and set productive non-session activities.
- Audit time and labor management.
- Audit and provide feedback on client folders.
- Service personal training sessions or teach group training classes as needed (not exceeding 5% of weekly hours).
- Manage Group Training schedules, ensuring company guidelines are met.
- Ensure all sessions are properly consumed and manage session escalations.
- Oversee payment processing and refund management.
- Act as manager-on-duty to support resolution of member concerns.
- Complete other duties as assigned.
Requirements
- Strong background in sales, driving revenue, and leading a team.
- Strong understanding of human movement, exercise science, and fitness programming.
- Excellent interpersonal and communication skills.
- Desire and passion to help people accomplish their fitness goals.
- Ability to provide consistent constructive feedback and coaching to team members.
- Foster a culture of growth and accountability within the club.
- Ability to collaborate and communicate with a broad range of team members and departments.
- Must be able to lift 50 lbs.
- Physical effort required for daily duties includes lifting weights, squatting, bending, reaching, spotting, jumping, kicking, and prolonged standing and walking.
- Availability to travel 10% of the time to attend training and meetings.
Skills
- Sales
- Revenue generation
- Team leadership
- Human movement
- Exercise science
- Fitness programming
- Interpersonal communication
- Coaching
- Collaboration
Location
- 11 states nationwide
Work Type
- Full-time
Experience Level
- Management experience
- Sales experience
- Fitness industry experience
Education Level
- High School Diploma or GED required
- Bachelor's degree preferred
- National Certification (ACSM, ACE, The Cooper Institute, IFPA, NASM, NCSF, NESTA, NFPT, NSCA)
- Current CPR and AED certification
- Group Fitness certification preferred
Benefits
- Paid time off
- Medical coverage
- Dental coverage
- 401k with match for qualifying positions
- Free gym membership
- Discounts on products and personal training
- Employee Resource Groups
About the Company
- Celebrating over 40 years as an industry leader, 24 Hour Fitness is committed to creating a healthier, happier world through fitness with over 270 clubs in 11 states nationwide.
- We provide a welcoming and inclusive environment, with thousands of square feet of premium strength and cardio equipment, turf zones, free weights, functional training areas and more.
- Studio and cycle classes, personal training and innovative digital and virtual offerings are all available options to keep our member's minds and body fit.
- Join us in creating a healthy happier world by changing lives through fitness!