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About the Role

Nielsen is seeking a strategic Sales Lead to champion our Sports Measurement Solutions portfolio. This leadership role is pivotal in driving new business acquisition and strategic expansion across our marquee portfolio of global brands, agencies, and publishers. You will architect and execute the U.S. commercial strategy for this pillar, leveraging deep market insight to empower clients to optimize their sponsorship investments and deepen fan engagement.

Responsibilities

Define and execute the U.S. sales strategy for the Sports Measurement product portfolio, aligning efforts with company-wide commercial objectives.
Achieve aggressive revenue and quota targets through disciplined, high-impact sales motions focused on new logo acquisition and strategic expansion of existing accounts.
Act as a key stakeholder in product development by identifying market gaps, advocating for product enhancements, and collaborating with cross-functional teams to launch new capabilities.
Build trusted, senior level relationships with key clients, partners, and stakeholders, fostering deep, long-term partnerships.
Represent Nielsen at industry and client events, serving as a primary advocate and contributor to marketing and communication initiatives.
Lead the end-to-end sales lifecycle—from prospecting to closing various deal types, including complex, multi-year master agreements.
Utilize deep industry expertise and Nielsen’s suite of solutions to demonstrate value, address specific business objectives, and drive revenue growth.
Provide detailed and accurate forecasts on a weekly, monthly, quarterly and annual basis.
Provide authoritative product expertise during high-stakes pitches, translating complex technical insights into clear ROI based value propositions.
Coordinate with internal partners to develop proposals, manage pricing, and ensure high-quality delivery across all client projects.
Develop and inspire a team of sales professionals, fostering a culture of accountability, integrity, and operational excellence.
Set clear goals and KPIs, implementing rigorous review cycles and providing feedback to ensure continuous team improvement and revenue target achievement.
Partner with revenue operations, pricing, and enablement leadership to optimize sales processes, technology utilization, and forecasting workflows.

Requirements

Bachelor’s degree and 15+ years of progressive experience in sales, business development, or account management within the sports marketing, media, or research industries.
Deep domain expertise in the sports marketing and sponsorship landscape, with a proven ability to synthesize market intelligence, anticipate industry shifts, and shape long-term commercial strategy.
Experience cultivating and influencing high-level relationships with Senior level stakeholders, business intelligence leads, and partner executives.
Proven track record of consistently exceeding high-stakes revenue targets and managing complex, full-lifecycle sales cycles.
Proven track record of accurate revenue management and disciplined pipeline oversight, with experience reporting performance metrics to executive leadership.
Demonstrated success in leading and mentoring high-performance sales organizations to drive collective achievement and professional development.
Knowledge of Nielsen’s business, product suite, methodology, and integrated sponsorship solutions preferred.
Intellectual curiosity and a self-starter mindset, with the ability to operate effectively in a fast-paced, matrixed organization.
Highly organized with the ability to prioritize and execute multiple concurrent responsibilities while maintaining extreme attention to detail.
Exceptional business communication, proposal writing, and presentation skills, with the ability to articulate complex technical insights into clear, persuasive value propositions.
Strong analytical and problem-solving skills; ability to independently analyze data to derive insights and actionable recommendations for clients.
High degree of technical proficiency in Google Suite and Microsoft Office (specifically Excel: pivot tables, functions, charts).

Skills

Sales Strategy
Revenue Growth
Product Development
Relationship Management
Thought Leadership
Consultative Sales
Negotiation
Sales Forecasting
Client Engagement
Cross-Functional Collaboration
Team Leadership
Performance Management
Sales Enablement
Salesforce
Google Suite
Microsoft Office
Excel
Analytical Skills
Problem-Solving Skills
Communication Skills
Proposal Writing
Presentation Skills

Location

U.S.

Work Type

Full-time

Experience Level

15+ years of progressive experience

Education Level

Bachelor’s degree

Salary/Compensations

$173,000 - $320,000

Benefits

Comprehensive health and wellness plans
401(k) with a Nielsen company match
Generous paid time off policy
Company-provided vehicle (potential)
Discretionary incentive/bonus eligibility (potential)

About the Company

At Nielsen, we are passionate about our work to power a better media future for all people by providing powerful insights that drive client decisions and deliver extraordinary results.
Our talented, global workforce is dedicated to capturing audience engagement with content - wherever and whenever it’s consumed.
Together, we are proudly rooted in our deep legacy as we stand at the forefront of the media revolution.
When you join Nielsen, you will join a dynamic team committed to excellence, perseverance, and the ambition to make an impact together.
We champion you, because when you succeed, we do too.
We enable your best to power our future.

Equal Opportunity

Nielsen makes hiring decisions without regard to disability status, protected veteran status, or membership in any other protected class.