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About the Role
Own the entire digital marketing strategy and implementation for Japan, leading a local team and managing the marketing budget. This role is focused on lead generation and requires a data-driven, experimental approach to attract, nurture, and convert prospects.
Responsibilities
- Develop and execute the digital marketing strategy for Japan, balancing brand awareness and performance marketing for lead generation.
- Manage the Japan digital marketing budget, allocating resources for maximum ROI.
- Identify growth opportunities through experimentation, A/B testing, and data-driven optimization.
- Direct and oversee PPC search campaigns across Google & Yahoo JP.
- Craft and implement social media strategy on Tiktok, Instagram, Meta and LINE, including paid campaigns.
- Analyze campaign performance data to maximize conversion rates and improve marketing efficiency.
- Design and implement audience segmentation, personalized messaging, and automated customer journeys.
- Develop localized content and campaign calendars tailored to market trends and user behaviors.
- Foster a high-performance culture within the digital marketing team, promoting a test-and-learn approach.
- Leverage analytics tools (e.g., Google Analytics, Salesforce Marketing Cloud) to monitor KPIs and optimize initiatives.
- Stay updated on market trends, consumer behavior shifts, and emerging digital marketing opportunities.
Requirements
- Bachelor’s degree in any field.
- 8+ years of experience in digital marketing, with expertise in performance marketing and lead generation.
- Proven ability to interpret complex data and translate insights into strategic action.
- Deep understanding of Japan’s digital marketing landscape, including local ad platforms and consumer behavior.
- Hands-on experience with key marketing tools (e.g., Salesforce Marketing Cloud, Google Analytics).
- A passion for testing, analyzing, and optimizing campaigns for continuous improvement.
Skills
- Digital marketing strategy
- Performance marketing
- Lead generation
- Budget management
- Experimentation
- A/B testing
- Data analysis
- PPC campaign management
- Social media strategy
- Paid social campaigns
- Conversion rate optimization
- Audience segmentation
- Personalized messaging
- Marketing automation
- Content development
- Analytics tools (Google Analytics, Salesforce Marketing Cloud)
- Market trend analysis
Location
- Japan
Work Type
- Full-time
Experience Level
- 8+ years
Education Level
- Bachelor's degree
About the Company
- EF (Education First) is a global association of education companies founded in Sweden in 1965, with a mission to open the world through education.
- The company specializes in international educational programs and experiences, including language learning, cultural exchange, academic studies, and educational travel.
- EF has been recognized on Forbes World’s Best Employers and Top Companies for Women lists, Fast Company’s Next Big Things In Tech, and was a 2024 App Store Award winner in Cultural Impact.
- EF Language Abroad focuses on immersive language courses and programs in countries where the language is spoken, blending classroom learning with real-world practice.
- The company is committed to safeguarding and promoting the welfare of children, young people, and vulnerable adults.
Equal Opportunity
- EF is committed to safeguarding and promoting the welfare of children, young people and vulnerable adults. All positions are subject to a criminal background and/or reference checks, as applicable.