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About the Role
Via is building its next frontier, AI Labs, combining global scale with cutting-edge artificial intelligence to build next-generation software for cities, automate complex systems, and unlock massive revenue opportunities. As a Partnerships Associate, you will support the growth of AI Labs by owning research and outreach strategies to generate engagement with top prospects and customers, facilitating partnerships that bring equitable and affordable transit to communities worldwide and supercharging the public sector with AI solutions. This role is tasked with building a book of business for a fast-growing new vertical and will play a key role in shaping the team’s approach and helping cities develop new AI solutions.
Responsibilities
- Build pipeline for AI Labs, a new vertical dedicated to improving how cities function.
- Perform deep-dive research on accounts and individuals to create comprehensive buying committee maps and informed account plans.
- Lead multi-channel outreach campaigns across email, phone, and LinkedIn to articulate the value of Via’s AI solutions.
- Facilitate meetings, provide demos, qualify leads, and close deals as appropriate.
- Maintain and optimize sales tools within our CRM and marketing tech stack to ensure data accuracy and process scalability.
- Collaborate with commercial teams to align outreach efforts with broader sales goals and regional growth strategies.
Requirements
- Minimum of 1–3 years of experience in B2B marketing, account-based marketing, or a sales development (BDR/SDR) role.
- Analytical mindset with the ability to use campaign data to identify what’s working and where to pivot strategy.
- Proficiency in CRM and marketing automation tools to manage high volumes of outreach and research effectively.
- Clear, concise communicator capable of writing professional outreach and explaining complex AI solutions simply.
- Hungry to learn about AI, automation opportunities in the Public Sector, and the Via buying audience, with a proven ability to implement feedback quickly.
- Resilient and team player who enjoys building relationships over time and remains undeterred by setbacks.
Skills
- B2B marketing
- Account-based marketing
- Sales development (BDR/SDR)
- CRM
- Marketing automation tools
- AI
- Public Sector automation
Experience Level
- 1-3 years
Salary/Compensations
- $70,000-$80,000 + $5k bonus target
Benefits
- Comprehensive health coverage, with low-cost dental and vision plans
- A 401(k) with company match and vesting
- Fully paid parental leave for new parents, with extended leave options
- Additional benefits (mental health, pet insurance, and other wellness perks)
About the Company
- Via is the global leader in transportation technology, powering modern, data-driven transit networks for hundreds of agency partners worldwide.
- Via is building its next frontier: AI Labs.
- AI Labs combines Via’s global scale with cutting-edge artificial intelligence to build next-generation software for cities, automate complex systems, and unlock massive revenue opportunities.
Equal Opportunity
- Via is an equal opportunity employer.