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About the Role
The Manager of Regional Marketing is responsible for developing, managing, executing, and analyzing regional marketing programming to accelerate growth in key markets. This role requires strategic thinking and hands-on brand building, coordinating initiatives with regional stakeholders and acting as a liaison between local markets and central corporate teams. The position offers significant visibility to executive teams and requires collaboration with cross-functional partners to achieve both short-term opportunities and long-term aspirations.
Responsibilities
- Develop regional marketing priorities, strategies, and solutions.
- Plan, coordinate, and execute centrally and regionally led marketing programs in market, including event sponsorships, in-store events, promotions, and product launches.
- Manage a master regional program calendar, prioritizing opportunities, especially for digital channels.
- Customize digital and printed creative templates for regional initiatives.
- Develop, plan, and execute new product and strain launch strategies, monitoring the innovation calendar and communicating with stakeholders.
- Serve as the regional marketing point of contact for central teams.
- Manage local marketing budgets, track spend, and measure return on investment.
- Monitor the local competitive environment to ensure market-leading strategies and tactics.
- Develop and improve processes for marketing program development across teams.
- Understand state regulations to inform marketing opportunities and ensure compliance.
- Ensure compliance with all Green Thumb-based state guidelines.
Requirements
- High integrity leader with an understanding of the scrutiny and compliance requirements in the Cannabis industry.
- Track record of building strong relationships with cross-functional and regional partners.
- Thorough understanding of consumer and trade marketing strategies and experience adapting programs to local needs.
- Ability to think strategically and connect high-level objectives to tactical program needs.
- Knowledge of local on and off-premise cannabis market, including local laws and statutes.
- Strong budget management skills with previous experience.
- Ability to gain and maintain an in-depth understanding of target consumer and market trends.
- Compliance with all standard safety requirements and guidelines.
- Proficient in Microsoft Office Suite (Excel, Word, PowerPoint, etc.).
- Strong communication skills – written and verbal.
- Highly motivated, self-directed, innovative, and able to work independently or among teams.
- Adapts and thrives in a demanding, fast-paced environment.
- Possesses a high level of critical thinking.
- Operates with a high level of professionalism and integrity, including dealing with confidential information.
- Strong organization planning & project management skills.
- Must understand and comply with the rules, regulations, policies, and procedures of Green Thumb.
- Must pass any and all required background checks.
- Must be and remain compliant with all legal or company regulations for working in the industry.
- Must possess valid driver’s license.
- Must be a minimum of 21 years of age.
- Must be approved by state badging agency to work in cannabis industry.
Skills
- Field marketing
- Marketing
- Brand management
- Commercial sales
- Consumer marketing
- Trade marketing
- Strategic planning
- Budget management
- Project management
- Communication (written and verbal)
- Microsoft Office Suite (Excel, Word, PowerPoint)
Location
- New York
Work Type
- Full-time
- Hybrid
Experience Level
- 5+ years experience in a related field marketing role or broader marketing, brand, or commercial sales roles
- Experience managing and developing junior marketer(s) is preferred
Education Level
- Bachelor’s degree preferred
Salary/Compensations
- $85,000—$100,000 USD
Benefits
- Competitive pay based on experience, qualifications, and/or location.
- Eligible for a discretionary annual incentive program driven by organization and individual performance.
About the Company
- GTI’s sales and retail footprint has rapidly grown and reached a scale that requires additional focus on key local brand building and revenue driving activities in New York.
- Green Thumb is a company operating in the Cannabis industry.
Equal Opportunity
- This role can involve up to 50% travel, including nights and weekends.