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About the Role
DomainTools is building a demand engine to match its fast-expanding platform and market shift toward AI-native security operations. This hands-on builder role will run experiments across the website, paid channels, and the full funnel to prove impact in conversion rates, efficient acquisition, and pipeline. You will report to the Director of Demand Generation and partner closely with Product Marketing, Product, Sales, and RevOps.
Responsibilities
- Generate, prioritize, and run growth experiments across the funnel, from first visit to qualified opportunity, and share learnings.
- Build lifecycle and nurture programs to move free users, trial users, and existing customers toward purchase and expansion.
- Optimize landing pages, forms, CTAs, and user journeys; run A/B and multivariate tests to lift conversion rates.
- Manage and optimize paid search, paid social (especially LinkedIn), and retargeting to lower cost per opportunity.
- Partner with Content on SEO strategy, keyword targeting, and technical SEO fixes to grow high-intent traffic.
- Build AI-assisted and agentic workflows for personalization, content variants, and experiment velocity.
- Own funnel analytics and dashboards with RevOps, improve attribution, and turn data into clear recommendations.
- Work with Product Marketing on positioning tests, Product on in-app growth loops, and Sales on lead quality.
Requirements
- 4–7 years of B2B growth, performance, or demand generation marketing, ideally in SaaS or cybersecurity.
- A track record of experiments that measurably improved conversion, acquisition cost, or pipeline.
- Hands-on experience with paid search and paid social, including budget management and bid optimization.
- Website and CRO experience: landing page testing, analytics setup, and tools like Google Analytics, Optimizely, VWO, or similar.
- Working knowledge of SEO fundamentals.
- Hands-on Marketo experience: building programs, smart campaigns, lead scoring, nurture flows, and reporting.
- Working fluency with Salesforce.
- Strong analytical skills: ability to build funnel reports, read attribution, and size an opportunity.
- Clear writing and the ability to test messaging with a technical audience.
Skills
- Marketo
- Salesforce
- Google Analytics
- Optimizely
- VWO
- SEO
- Paid search
- Paid social
- Retargeting
- A/B testing
- Multivariate testing
- Conversion Rate Optimization (CRO)
- AI-assisted workflows
- Agentic workflows
- Product-led growth
- ABM
- Intent data platforms
- SQL
Location
- Remote
Work Type
- Full-time
Experience Level
- 4-7 years
Salary/Compensations
- $90K - $125K base salary
Benefits
- Fully paid medical, dental and vision insurance premiums
- 401k retirement plan with company matching
- Basic life insurance
- Flexible PTO
- Additional well-being benefits
About the Company
- DomainTools is the global leader for Internet intelligence and the first place security practitioners go when they need to know.
- The world’s most advanced security teams use our solutions to identify external risks, investigate threats, and proactively protect their organizations in a constantly evolving threat landscape.
- DomainTools constantly monitors the Internet and brings together the most comprehensive and trusted domain website and DNS data to provide immediate context and machine-learning driven risk analytics delivered in near real-time.
Equal Opportunity
- DomainTools embraces diversity, equity and inclusion to its fullest as an equal opportunity employer.
- We build our teams so creativity and innovation can flourish.
- We believe inclusivity and equity fosters innovation and growth, and we harness this mindset to drive a culture that serves our employees and our customers.
- We encourage people of all backgrounds, ages, perspectives and skill sets to apply; and do not discriminate based on age, religion, color, national origin, gender, sexual orientation, gender identity, marital status, veteran status, disability or any other characteristic protected by law.