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About the Role

Cotopaxi strives to help people see the world and make it better. The Social Media Manager will bring Cotopaxi into culture, and culture into Cotopaxi through compelling, relevant and distinctly Cotopaxi storytelling. This role will own the strategy, creative development and day-to-day execution of Cotopaxi’s organic social presence, bringing our brand, products, impact and community to life across platforms.

Responsibilities

Develop and execute Cotopaxi’s organic social strategy across Instagram, TikTok, Facebook, LinkedIn and YouTube.
Own the social content calendar and platform-specific approach.
Stay ahead of emerging platforms, formats, trends and audience behaviors.
Partner with Brand Creative and Integrated Marketing to translate broader campaigns into social-first storytelling.
Represent the social perspective in campaign planning, creative development and on-set production.
Concept, capture, edit and produce platform-native photo and video content.
Serve as the social lead at seasonal campaign and product shoots, capturing real-time content.
Create and adapt campaign content for social, ensuring assets are optimized for each platform.
Capture and publish content quickly using an iPhone and other lightweight production tools.
Maintain a strong pulse on internet culture, social trends, emerging creators, platform behaviors and relevant cultural conversations.
Identify opportunities for Cotopaxi to participate in culture in ways that feel timely, authentic and true to the brand.
Build an engaged community through thoughtful community management, interactive content, and recurring social franchises.
Identify and elevate compelling UGC and community stories across Cotopaxi’s channels.
Partner with the Influencer team to extend creator content and develop opportunities for creator-led storytelling.
Own organic social reporting and performance measurement using tools such as Sprout Social and native platform analytics.
Monitor channel and content performance, analyze trends and translate insights into actionable recommendations.
Develop and execute ongoing testing across formats, creative approaches, hooks and storytelling styles.
Monitor competitor and category activity to identify emerging opportunities, trends and whitespace.
Share social insights and learnings with cross-functional partners.
Collaborate closely with Brand Creative, Integrated Marketing, Influencer, PR, Ecomm, Growth and Impact.
Develop clear social briefs and communicate platform needs to internal creative teams, external partners and content creators.
Manage social-specific contractors and external creative partners as needed.

Requirements

5+ years of experience in social media, preferably with a consumer-facing lifestyle, outdoor, apparel, travel or culturally relevant brand.
Proven experience developing and executing organic social strategies across Instagram and TikTok, with working knowledge of additional platforms including Facebook, LinkedIn and YouTube.
Portfolio demonstrating your ability to conceptualize, capture, produce and edit compelling, social-first content, particularly short-form video for Reels and TikTok.
Strong understanding of internet culture, social trends, emerging creators and evolving platform behaviors.
Strong creative instincts and visual storytelling skills.
Hands-on experience creating content in real time using an iPhone and other lightweight production tools.
Experience using social analytics and performance insights to evaluate content, inform strategy and identify opportunities to improve.
Strong project management and communication skills.
Curious, creative and entrepreneurial, with a willingness to experiment, test new ideas and learn from what works.
Comfortable working independently and balancing planned campaign work with reactive, fast-moving opportunities.
Passionate about sustainability, social impact, the outdoors and Cotopaxi’s mission.
Based in Utah and able to attend regular in-person campaign and product shoots.
Willingness to travel approximately 2–3 times per year for destination shoots, events, activations and other key brand moments.

Skills

Social Media Strategy
Content Calendar Management
Platform-Specific Content Creation
Emerging Platform Analysis
Trend Identification
Content Production (Photo/Video)
Social-First Content Creation
Real-time Content Capture
Community Management
UGC Identification
Influencer Collaboration
Social Media Reporting
Performance Measurement
Data Analysis
Competitor Analysis
Cross-functional Collaboration
Social Brief Development
Contractor Management
Project Management
Communication Skills
Creative Instincts
Visual Storytelling
iPhone Content Creation
Lightweight Production Tools
Entrepreneurial Mindset
Independent Work
Adaptability

Location

Salt Lake City, Utah
Remote (Must be located in SLC area)

Work Type

Full-Time
Exempt

Experience Level

Mid-Level

Salary/Compensations

$90-100k plus annual bonus potential

Benefits

Medical, dental and vision benefits with HSA, FSA, and DCSA options.
Company-paid basic life insurance with the option to purchase additional coverage.
Voluntary short-term and long-term disability coverage.
Voluntary accident and critical illness insurance.
Company-paid employee assistance program.
Company-paid volunteer time.
401(k) plan with employer match.
Unlimited responsible PTO.
In The Wild Time: Built-in time to recharge and give back, including Summer Fridays and Impact Days.
Deep product discounts (60% off Cotopaxi gear).
Exclusive discounts from partner outdoor and lifestyle brands.
Personal and professional learning and development opportunities.
Regular in-person and virtual team events.

About the Company

Cotopaxi makes adventure travel gear to empower people to see the world and make it better.
As a Certified B Corporation, our Gear for GoodⓇ promise drives everything we do - from ethical and sustainable sourcing to products built to last and create lasting change.
Through the Cotopaxi Foundation, we dedicate 1% of our revenue to nonprofits that fight poverty and support communities in need.
Our team is full of passionate, curious, and mission-driven people who love adventure and believe business can be a force for good.
We foster connection, collaboration, and a shared drive to make a difference, whether working from a retail shop, HQ, home, or remotely.

Equal Opportunity

Cotopaxi is proud to be a brand that celebrates every person for who they are and what they bring to the table. No matter your background, age, race, gender, ability, or faith - you belong here.
Cotopaxi participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.