Marketing Coordinator at BDH | MN, US | Rezi

Marketing Coordinator at BDH

Marketing Coordinator

BDH · MN, US

4 weeks ago

Marketing Coordinator

BDH · MN, US

a month ago
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About the Role

The Marketing Coordinator is responsible for executing marketing campaigns and managing day-to-day activities that support the overall marketing strategy. This individual will coordinate RFP responses, implement social media campaigns, coordinate events, and develop marketing materials. The role will also leverage AI tools to improve the efficiency, quality, and effectiveness of marketing and proposal-related activities.

Responsibilities

  • Coordinate responses to RFPs and RFQs, ensuring alignment with strategic goals, brand image, and client requirements.
  • Craft compelling project interview presentations using branded templates.
  • Leverage AI tools to support proposal development, including research, content organization, drafting, editing, and tailoring responses.
  • Use AI to improve the efficiency and consistency of proposal workflows.
  • Develop and execute a social media plan, including content creation, scheduling, auditing, and tracking analytics.
  • Update the company website with news, projects, and staff information.
  • Leverage AI tools to brainstorm content ideas, draft and refine marketing copy, and repurpose content across platforms.
  • Design and produce branded marketing collateral, graphics, and digital announcements.
  • Design and procure branded promotional products.
  • Coordinate and execute project photography with vendors.
  • Utilize AI tools to support the development, refinement, and customization of marketing materials.
  • Coordinate and execute tradeshow and sponsorship activities.
  • Support the development of event materials, promotional content, and communications for sponsorships.
  • Analyze competitors' marketing campaigns and digital content, providing insights and recommendations.
  • Analyze digital content engagement across various platforms, including data collection and analytics.
  • Use AI tools to support market and competitor research, synthesize findings, and identify trends.
  • Identify opportunities to use AI and other technology to streamline recurring marketing tasks.
  • Research appropriate awards and coordinate the submission process.
  • Manage the company's brand image and voice across media platforms and industry organizations.
  • Manage and enhance the company's annual Acts of Kindness initiative.
  • Use AI tools as appropriate to support research, draft award submissions, and develop communications.
  • Create and manage the marketing department budget.
  • Develop the marketing plan in conjunction with the Leadership Team.
  • Execute the marketing plan, tracking progress and coordinating activities.
  • Evaluate tools, processes, and opportunities to improve marketing efficiency and effectiveness, including AI integration.

Requirements

  • Bachelor's, associate's, or equivalent degree in Communications, Marketing, Business, or a related field.
  • Three or more years of related experience.
  • Proficiency in Microsoft 365 tools and Canva.
  • Experience using AI tools to support research, content development, proposal preparation, editing, and workflow efficiency.
  • Familiarity with Claude is strongly preferred; experience with other generative AI tools is also valuable.
  • Ability to prioritize and execute multiple projects with varied timelines.
  • Strong attention to detail and commitment to producing accurate, high-quality work.
  • Familiarity with social media platforms and digital marketing practices.
  • Excellent written and verbal communication skills.
  • Creative and innovative thinker who can translate ideas into effective marketing materials and campaigns.
  • Ability to multitask, take initiative, and identify opportunities for process improvement.
  • Demonstrated ability to evaluate and refine AI-generated content for accuracy, quality, brand alignment, and appropriateness.
  • Demonstrates alignment with the company's core values.
  • Graphic design experience preferred.

Skills

  • Microsoft 365 tools
  • Canva
  • AI tools
  • Claude
  • Generative AI tools
  • Social media platforms
  • Digital marketing practices
  • Written communication
  • Verbal communication
  • Creative thinking
  • Innovative thinking
  • Multitasking
  • Initiative
  • Process improvement
  • Content evaluation
  • Graphic design

Experience Level

  • Three or more years of related experience

Education Level

  • Bachelor's, associate's, or equivalent degree in Communications, Marketing, Business, or a related field