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About the Role

The Marketing Specialist is responsible for managing and executing property marketing initiatives for Brokerage Teams and Investor Clients within the Property Marketing Center of Excellence (COE). This flexible national resource provides marketing support where needed, assisting with increased volume, temporary coverage, high-priority projects, and multi-market initiatives. The role partners with various marketing teams to translate property positioning and client needs into integrated marketing campaigns, coordinating projects from kickoff to delivery.

Responsibilities

Manage the development and execution of property marketing initiatives from project kickoff through final delivery.
Partner with Brokerage Teams and Property Marketing COE partners to understand project objectives and marketing needs.
Develop property marketing strategies and recommend appropriate marketing tactics and deliverables.
Coordinate the development of integrated property marketing campaigns across print and digital channels.
Partner with Content, Graphic Design, Web/Video, and other marketing resources to translate strategy into cohesive campaigns.
Provide clear and complete project direction to cross-functional partners.
Understand Property Marketing COE capabilities and recommend appropriate solutions.
Ensure marketing deliverables align with approved strategy, project objectives, and brand standards.
Review marketing materials for accuracy, consistency, and alignment.
Coordinate campaign launches and final delivery of all project assets.
Serve as the day-to-day marketing point of contact for Brokerage and Leasing Teams.
Lead project kickoffs, status calls, and other meetings.
Gather critical project information, assets, objectives, and requirements.
Establish project scopes, timelines, milestones, and deliverables.
Manage project workflow and coordinate cross-functional resources.
Maintain regular communication with Brokerage Teams regarding project status.
Manage feedback and revision cycles, ensuring clear direction.
Make minor updates and revisions to marketing materials.
Proactively identify project risks, missing information, changing scope, or timeline challenges.
Escalate significant project, client, workload, or timeline challenges to the Marketing Manager.
Ensure projects follow established Property Marketing COE workflows and processes.
Maintain accurate project information within established platforms.
Build strong working relationships with Brokerage Teams and internal marketing partners.
Serve in a client-facing capacity for appropriate assignments.
Develop an understanding of Brokerage Team and Investor Client objectives.
Manage expectations and communicate clearly regarding project scope, timing, resources, or delivery.
Provide a high level of internal and external client service.
Partner collaboratively with other Marketing Specialists and Property Marketing COE team members.
Stay current on property marketing trends, channels, technologies, and best practices.
Seek feedback and development opportunities to strengthen marketing strategy, project management, communication, and real estate knowledge.
Coordinate campaign tracking and reporting for applicable marketing initiatives.
Review available campaign performance metrics.
Share relevant campaign results with Brokerage Teams and stakeholders.
Use available data and campaign insights to identify opportunities for performance improvement.

Requirements

Bachelor's degree in Marketing, Communications, Business, Real Estate, or a related field preferred.
3+ years of marketing, project management, account management, or related professional experience.
Commercial Real Estate, architecture, commercial construction, professional services, or agency marketing experience preferred.
Demonstrated ability to manage projects from initial kickoff through final delivery.
Strong project management, organizational, and prioritization skills with the ability to manage multiple projects and competing deadlines simultaneously.
Strong written and verbal communication skills.
Ability to lead project meetings and communicate effectively with Brokerage Teams, clients, leadership, and cross-functional partners.
Strong relationship management and interpersonal skills with the ability to successfully work across different audiences, personalities, and experience levels.
Strong problem-solving skills with the ability to identify challenges, recommend solutions, and determine when escalation is appropriate.
Working knowledge of integrated marketing channels, including print, email, websites, digital advertising, social media, presentations, and other marketing platforms.
Familiarity with project management platforms and marketing technology preferred.
Strong attention to detail and commitment to accuracy and quality.
Ability to work independently, take ownership of assigned projects, and make sound decisions while seeking guidance when appropriate.
Ability to receive and incorporate feedback constructively.
Proven commitment to providing excellent internal and external client service.
Self-motivated and proactive with a willingness to learn, develop, and take on new challenges.
Comfortable working in a fast-paced, deadline-driven, high-volume environment while maintaining a collaborative and solutions-oriented approach.

Skills

Marketing Strategy
Marketing Execution
Project Management
Communication
Relationship Management
Problem-Solving
Integrated Marketing Channels
Client Service
Adaptability
Collaboration
Organization
Prioritization
Attention to Detail

Location

Americas

Work Type

Full-time

Experience Level

3+ years

Education Level

Bachelor's degree preferred

Salary/Compensations

$63,750.00 - $75,000.00

Benefits

Health insurance
Vision insurance
Dental insurance
Flexible spending accounts
Health savings accounts
Retirement savings plans
Life insurance
Disability insurance programs
Paid and unpaid time away from work
Competitive pay

About the Company

Cushman & Wakefield is a global real estate services firm.

Equal Opportunity

Cushman & Wakefield is an Equal Opportunity employer to all protected groups, including protected veterans and individuals with disabilities.
Discrimination of any type will not be tolerated.
In compliance with the Americans with Disabilities Act Amendments Act (ADAAA), if you have a disability and would like to request an accommodation in order to apply for a position at Cushman & Wakefield, please call the ADA line at 1-888-365-5406 or email Accommodations@cushwake.com. Please refer to the job title and job location when you contact us.