Senior Manager of Strategic Marketing, Commercial & Institutional at ARCO Design/Build | NY, US | Rezi

Senior Manager of Strategic Marketing, Commercial & Institutional at ARCO Design/Build

Senior Manager of Strategic Marketing, Commercial & Institutional

ARCO Design/Build · NY, US

4 weeks ago

Senior Manager of Strategic Marketing, Commercial & Institutional

ARCO Design/Build · NY, US

a month ago
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About the Role

Serve as the dedicated marketing partner for ARCO's Commercial & Institutional sectors in the greater New York region, working closely with business development, pursuits, operations, and corporate marketing leaders to strengthen ARCO's brand, generate opportunities, and support strategic growth.

Responsibilities

  • Develop and execute integrated marketing strategies aligned with the growth objectives of ARCO's Commercial & Institutional business.
  • Build and manage marketing campaigns across digital, content, events, and direct channels, tracking performance, lead generation, pipeline contribution, and ROI.
  • Develop positioning, messaging, thought leadership, case studies, technical content, presentations, and other materials that resonate with key decision-makers.
  • Support business development through account-based marketing programs targeting corporate and workplace, higher education, healthcare, hospitality, retail, mixed-use, civic, cultural, institutional, and emerging markets.
  • Attend project kickoffs and jobsites to understand ARCO's work and identify differentiating stories, innovations, milestones, and outcomes.
  • Turn project successes into compelling market-facing content through photography, video, digital content, signage, milestone activations, and other promotional efforts.
  • Support strategic pursuits by developing proposals, capability statements, pursuit materials, and other client-specific content.
  • Build relationships with owners, developers, architects, design firms, brokers, institutional leaders, and other industry influencers throughout the New York market.
  • Support trade shows, industry events, association engagement, and sponsorships across the region.
  • Monitor market trends and identify opportunities to expand ARCO's presence in established and emerging markets.
  • Partner with corporate marketing and communications to maintain brand consistency while adapting messaging for local audiences.
  • Provide leadership with clear reporting, insights, and recommendations on marketing performance and investment opportunities.

Requirements

  • 8+ years of marketing experience, with meaningful experience in architecture, engineering, construction, commercial real estate, development, or a related industry.
  • Working knowledge of capital project execution, including design-build, EPCM, or comparable delivery models.
  • Ability to communicate credibly about project lifecycle, design, cost, schedule, client objectives, and project risk.
  • Experience marketing to or within commercial, institutional, corporate, higher education, healthcare, hospitality, retail, mixed-use, civic, cultural, or similar markets.
  • Experience developing marketing programs and relationships within the New York or broader Northeast market.
  • Proven ability to develop high-quality technical content, thought leadership, and marketing materials for senior-level audiences.
  • Strong understanding of business development and how marketing supports revenue growth and strategic pursuits.
  • Experience with CRM platforms; Microsoft Dynamics 365 preferred.
  • Experience with marketing automation tools and digital marketing channels.
  • Ability to travel throughout the New York region and domestically as needed.
  • Excellent written and verbal communication, project management, organizational, and attention-to-detail skills.
  • Ability to manage multiple priorities, work independently, and thrive in a high-performance environment.

Skills

  • Digital marketing
  • Content marketing
  • Event marketing
  • Direct marketing
  • Account-based marketing
  • CRM platforms
  • Microsoft Dynamics 365
  • Marketing automation tools
  • Project management
  • Organizational skills
  • Attention to detail
  • Communication skills

Location

  • New York region

Work Type

  • Full-time

Experience Level

  • 8+ years of marketing experience
  • Senior Manager

Education Level

  • Bachelor's degree in marketing, communications, business, or a related field
  • Advanced degree a plus

Benefits

  • Industry-leading performance-based bonus program
  • Employee Stock Ownership Program (ESOP)
  • Traditional and Roth 401(k)
  • Tuition reimbursement for associates
  • Scholarship for associates' children up to $28,000 per child
  • One-month paid sabbatical after every five years of employment, plus $5,000 for travel
  • 15 business days of PTO, plus 8 paid holidays and 1 floating holiday
  • One week of paid volunteer leave each year
  • Family planning support
  • 12 weeks of paid maternity leave
  • Medical, dental, and vision insurance coverage

About the Company

  • ARCO is one of the fastest-growing, privately-owned companies in America, celebrating over 30 years of experience as design-build experts.
  • Has completed over 7,500 design-build projects nationwide.
  • Ranked #9 on ENR’s Design-Build Firms list and #34 on ENR's Top 400 Contractors list of 2026.
  • Dedicated to the well-being of its associates and recognized as a Best Place to Work.
  • Compensation and benefits package supports associates, their families, and local communities.
  • First core value is to treat people fairly and do the right thing.
  • Committed to building and sustaining a culture that supports diversity and inclusion.
  • Proud to be a drug-free workplace.
  • Hires the best and brightest from across the country, constructing a team of experts in architecture, design, engineering, project management, and business services.

Equal Opportunity

  • All qualified applicants will receive consideration for employment.
  • EOE, including disability/vets