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About the Role
Join Varo Bank as a Lifecycle Marketing Manager to deliver personalized, data-driven experiences that deepen customer relationships and drive long-term engagement. This hands-on, execution-focused role is for someone who thrives in a fast-paced, high-growth environment and takes full ownership of lifecycle programs across onboarding, engagement, retention, and resurrection. You will build, optimize, and scale systems and journeys that power customer communication, owning outcomes and driving key business metrics like primary banking conversion, product adoption, and cross-sell. You will collaborate with Product, Engineering, Research, Marketing, and Data teams to bring lifecycle strategies to life across various channels.
Responsibilities
- Drive Lifecycle Strategy & Business Outcomes: Own lifecycle programs across onboarding, engagement, retention, and resurrection, with clear accountability for performance metrics (e.g., conversion, activation, retention, cross-sell).
- Build & Launch Campaigns End-to-End: Ideate, write, design, and execute automated, personalized cross-channel campaigns across email, push, SMS, and in-app surfaces.
- Hands-On Content Creation: Write your own copy and build campaign assets (e.g., emails, push, in-app messages), partnering with design when needed but able to move quickly and independently (e.g., Figma).
- Own End-to-End Program Management: Manage lifecycle programs from ideation through execution—including briefing, calendaring, QA, launch, optimization, and reporting.
- Journey & Automation Management: Set up and manage complex lifecycle journeys, triggers, and automations within CRM platforms (e.g., Braze).
- Testing & Measurement: Design and execute A/B tests, establish test/control groups, and build a structured experimentation roadmap to drive continuous improvement.
- Data-Driven Decision Making: Analyze performance using tools like Amplitude, Tableau, or similar platforms, and translate insights into actionable improvements.
- Cross-Functional Collaboration: Partner closely with Product, Engineering, and Data teams to align lifecycle efforts with product experiments and roadmap priorities.
- Operational Excellence: Ensure campaigns are executed with precision across segmentation, personalization, and QA processes.
Requirements
- 3–5+ years of hands-on experience managing lifecycle, retention, or engagement marketing programs.
- Experience with marketing automation platforms (e.g., Braze, Iterable, Salesforce Marketing Cloud), including journey orchestration.
- Comfortable owning the full campaign lifecycle, including copywriting, QA, and building assets (experience with tools like Figma is a plus).
- Experience working closely with Product teams and aligning marketing with product experiments and roadmap priorities.
- Strong understanding of customer segmentation, targeting, and lifecycle journey design.
- Strong analytical and quantitative skills, with the ability to measure impact and drive data-informed decisions.
- Experience designing A/B tests, setting up control groups, and managing experimentation roadmaps tied to business outcomes.
- Experience using analytics tools such as Tableau, Amplitude, or similar platforms.
- Strong attention to detail across QA, documentation, and campaign execution.
- Ability to clearly communicate insights and work cross-functionally.
- Ability to create relevant, engaging, and on-brand customer experiences.
- Track record of driving measurable impact in a performance-driven environment.
- Experience in fintech, banking, or another regulated industry is a plus.
- Familiarity with CDPs such as Segment is a plus.
- Basic SQL skills or data analysis experience is a plus.
Skills
- Lifecycle Marketing
- Retention Marketing
- Engagement Marketing
- Marketing Automation Platforms (Braze, Iterable, Salesforce Marketing Cloud)
- Journey Orchestration
- Copywriting
- Campaign QA
- Figma
- Product Collaboration
- Customer Segmentation
- Lifecycle Journey Design
- A/B Testing
- Experimentation Roadmaps
- Analytics Tools (Amplitude, Tableau)
- Data Analysis
- SQL
- CDP (Segment)
- Cross-functional Communication
- Customer-Centric Marketing
Experience Level
- 3-5+ years
About the Company
- Varo is an entirely new kind of bank. All digital, mission-driven, FDIC insured and designed for the way our customers live their lives. A bank for all of us.
Equal Opportunity
- Varo is an equal opportunity employer. Varo embraces diversity and we are committed to building teams that represent a variety of backgrounds, perspectives, and skills. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.