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About the Role
This is a proactive, new-business-focused position for a commercially driven sales professional to drive profitable growth across BD's Continence Care portfolio. You will identify unmet customer needs, navigate complex NHS environments, and convert opportunities through consultative, value-based selling.
Responsibilities
- Identify, develop and convert new business opportunities across target NHS accounts.
- Create and deliver territory growth plans aligned with commercial priorities.
- Build strong relationships with healthcare decision-makers, influencers and other key stakeholders.
- Generate demand through prospecting, networking and purposeful customer engagement.
- Develop and manage a high-quality sales pipeline with sufficient coverage to achieve your objectives.
- Lead discovery conversations to understand customers’ clinical, operational and commercial challenges.
- Present tailored solutions using consultative and value-based selling techniques.
- Maintain accurate customer, opportunity, forecasting and activity information within the CRM system.
- Work closely with cross-functional colleagues to overcome barriers and accelerate customer adoption.
- Deliver against weekly, monthly and quarterly sales priorities.
Requirements
- Proven record of success in field-based sales to the NHS, including winning new business.
- Experience building, managing and converting a sales pipeline.
- Confidence to influence multiple stakeholders within complex organisations.
- Strong commercial awareness, negotiation and account-planning skills.
- Excellent territory management, organisation and execution.
- Experience using CRM systems to manage opportunities and forecasting.
- Previous experience in healthcare, medical devices, pharmaceuticals or another complex B2B sales environment.
- Experience within Urology, Continence or Infection Prevention is advantageous.
- Knowledge of NHS or ICB purchasing environments is preferred.
- A degree-level qualification is preferred.
Skills
- Sales
- New Business Development
- Customer Relationship Management
- Consultative Selling
- Value-Based Selling
- Territory Management
- Account Planning
- Negotiation
- Commercial Awareness
- CRM Systems
- Forecasting
- Prospecting
- Networking
- Demand Generation
Location
- Field-based, West London and Home Counties
- Crawley, GBR
Work Type
- Field-based
- Full-time
Experience Level
- Sales professional
- Field-based sales experience
- Experience selling solutions rather than standalone products
Education Level
- Degree-level qualification preferred
Salary/Compensations
- £43,300.00 - £66,025.00 GBP Annual
Benefits
- Comprehensive Total Rewards program
- Reward and recognition opportunities
- Competitive package of compensation and benefits programs
About the Company
- BD is one of the largest global medical technology companies in the world.
- Advancing the world of health™ is our Purpose.
- BD is proud to be certified as a Top Employer 2026 in United Kingdom.
- We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture.
- Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.
- To learn more about BD visit https://bd.com/careers.
Equal Opportunity
- Becton, Dickinson, and Company is an Equal Opportunity Employer.
- We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.