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About the Role
The Social Media Manager will drive audience growth across LinkedIn, X, YouTube, and Instagram by understanding trends, optimizing content, and managing daily channel operations. This role requires a strategic mindset for channel growth and a creative approach to storytelling within the energy technology sector.
Responsibilities
- Own audience growth across LinkedIn, X, YouTube, and Instagram, focusing on reach, engagement, and follower growth.
- Track platform trends, emerging formats, and performance to translate Torus's stories into effective content while maintaining brand standards.
- Set growth targets, strategy, and KPIs for each channel, and report on progress.
- Collaborate with the content team to establish a monthly calendar and ensure adequate channel coverage.
- Manage the posting cadence and execute daily publishing across all four channels.
- Adapt content to suit each platform's native format and tone.
- Develop reporting to identify successful strategies and adjust format, cadence, and content mix accordingly.
- Ensure social channel presence supports the company's overall story and positioning.
Requirements
- 5+ years of experience managing brand social channels, with a proven track record of audience growth and insights into growth drivers.
- Demonstrated ability to identify and adapt trending formats to a brand voice.
- Proven success in growing audience and engagement on at least one major platform (LinkedIn, X, YouTube, or Instagram).
- Strong writing skills with the ability to adapt tone and format across different platforms.
- Must be based in Utah, with the ability to travel to the Salt Lake City facility 1-2 times per week.
- Must have legal authorization to work in the US without employer sponsorship.
- Regularly operates a computer and other peripheral office equipment.
- Ability to communicate information clearly and effectively.
- Must report to work reliably with unimpaired skills and judgment for safe job execution.
- Proficiency in reading, writing, and speaking English is required.
- Required to wear personal protective equipment when on the production floor (ear protection, gloves, eye protection, safety helmet).
- Ability to observe, detect, and respond to audible and visual machine malfunction warnings on the production floor.
Skills
- Audience growth
- Content strategy
- Social media management
- Platform trend analysis
- Content creation
- Brand voice adaptation
- KPI setting and reporting
- Content calendar management
- Publishing execution
- Writing
- Storytelling
- HubSpot or comparable marketing/CRM platform familiarity (preferred)
Location
- Utah
- Salt Lake City
- South Salt Lake
Work Type
- Hybrid remote
- Full-Time
- Salaried
Experience Level
- 5+ years
Salary/Compensations
- $95,000 - $110,000
Benefits
- Employee Rewards Package including equity
- 401(k) Retirement Savings Plan
- Torus paid life and AD&D Insurance with options to purchase additional coverage
- Voluntary short- and long-term disability insurance
- Health Benefits Package (PPO or HSA-eligible medical plans)
- Torus covering 50% of medical premiums
- Dental insurance
- Vision insurance
- Access to telehealth services
- Mental health support and coaching
- Exclusive discounts on brands, dining, and entertainment
- Unlimited discretionary PTO or 10 days annual PTO
- 10 paid company holidays
- Waiting period-free 100% paid parental leave
- Regular company-wide offsites
- Torus branded gear
- Peer Recognition Program
- Fully stocked break rooms with free snacks and drinks
About the Company
- Torus builds technology that improves how we power our world.
- Participates in E-Verify.
Equal Opportunity
- Torus is proud to be an Equal Opportunity Employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.