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About the Role

As a Marketing Specialist, you will be a hands-on executor of content, social, events, awards, and email programs that build the 5W brand. You will personally build, write, schedule, send, and track marketing work to maximize visibility and generate leads.

Responsibilities

Manage and execute the 5W social media calendar, including writing posts, scheduling, publishing, monitoring, and engaging with the community.
Support executive thought leadership by drafting social content and tracking opportunities for participation in relevant conversations.
Keep 5W case studies and client testimonials up to date across website, social, content, and events.
Support content across the 5W brand, including blogs, newsletters, social posts, case studies, and other marketing collateral.
Maintain the agency awards calendar, researching opportunities, tracking deadlines, gathering materials, and writing and submitting entries.
Handle the details of 5W’s participation in industry events, including researching opportunities, completing registrations, booking logistics, ordering collateral, and sending pre- and post-event communications.
Assist with 5W-sponsored events, including vendor coordination, working with the design team on assets, and onsite support.
Write, build, test, and send email communications in the email platform.
Pull, segment, and maintain email lists, ensuring contact data is clean and accurate.
Track inbound leads and keep campaign and contact records up to date.
Pull performance data and prepare regular reports on content engagement, email performance, event results, lead generation, and other KPIs.
Keep the agency marketing calendar current, flagging upcoming deadlines and dependencies.
Work with internal teams to gather inputs and keep projects on schedule.
Monitor competitors and industry trends, and share findings and ideas with the marketing team.

Requirements

Bachelor’s degree in marketing, communications, business, or a related field.
2–3 years of hands-on marketing experience, ideally in an agency or B2B environment.
Demonstrated experience personally executing marketing work, such as building and sending emails, pulling lists, creating and running a social calendar, and managing event logistics.
Strong writing and editing skills, with the ability to adapt messaging across audiences and channels.
Working proficiency in social media, email marketing, and analytics tools.
Strong organizational skills and attention to detail, with the ability to manage multiple projects and meet deadlines.
A roll-up-your-sleeves approach, comfortable owning tasks large and small from start to finish.
Ability to context switch across verticals in a fast-paced agency environment.
Highly collaborative, proactive, and eager to learn.

Skills

Social media
Email marketing
Analytics tools
Content creation
Event logistics
Writing
Editing

Location

Tampa
Miami

Work Type

Hybrid

Experience Level

2-3 years

Education Level

Bachelor's degree

Benefits

Competitive salary
Comprehensive benefits
Wellness programs
Partnership with ClassPass
Flexible PTO
Summer Fridays
Winter Fridays
Spring Fridays
Fall Fridays
Hybrid work model
Expanded parental leave
Family planning support
Continuous learning through "5W University"
Development initiatives
Student Loan Reimbursement
Professional Development Support
Exclusive access to season tickets for pro sports teams
Exclusive access to Broadway shows
Charitable giving
Matching donations