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About the Role
5W is seeking a Director, Marketing to shape the agency's market presence. Reporting to the SVP of Marketing, this role will manage channels and programs driving visibility and pipeline, including social media, email, events, content, and case studies, while maintaining the agency marketing calendar. The ideal candidate is a strategic thinker and a hands-on executor, capable of planning, writing, vendor management, and performance reporting in a fast-paced agency setting.
Responsibilities
- Own social media platforms, developing and executing content strategy and supporting executive thought leadership.
- Research, coordinate, and plan participation in industry events to maximize visibility and generate leads.
- Lead project management for 5W-sponsored events, including planning, budgeting, vendor coordination, and reporting.
- Execute email marketing strategy, including campaign development, copywriting, list management, and performance reporting.
- Develop and execute marketing content, including newsletters, thought leadership, PoVs, and videos.
- Maintain and update case studies and client testimonials for market consumption.
- Manage the agency marketing calendar to ensure timely execution of initiatives.
- Monitor competitors and industry trends to identify differentiation opportunities.
- Support the execution of the overall marketing strategy and annual plan.
- Track leads, create reports, and update campaigns based on performance.
- Report on key marketing performance metrics, including content engagement, email performance, event performance, and lead generation.
Requirements
- 6-8+ years of marketing experience.
- Strong understanding of B2B marketing.
- Excellent writing and editing skills with ability to adapt messaging.
- Proficient in context switching across verticals.
- Strong event marketing experience.
- Strong project management skills.
- Excellent judgment and attention to detail.
- Ability to operate in a fast-paced agency environment.
- Strong thinker with a willingness to execute.
- Highly collaborative and proactive.
Location
- Tampa
- Miami
- Hybrid
Work Type
- Hybrid
- On-site (3 days/week)
Experience Level
- 6-8+ years
Benefits
- Competitive salary
- Comprehensive benefits
- Wellness programs
- Partnership with ClassPass
- Flexible PTO
- Summer Fridays
- Winter Fridays
- Spring Fridays
- Fall Fridays
- Expanded parental leave
- Family planning support
- Continuous learning through '5W University'
- Development initiatives
- Student Loan Reimbursement
- Professional Development Support
- Exclusive access to season tickets for pro sports teams
- Exclusive access to Broadway shows
- Charitable giving
- Matching donations