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About the Role
As International Marketing Manager, you will shape how Herschel appears globally, leading end-to-end regional marketing strategy across Direct, Distributor, and Wholesale channels in EMEA, APAC, and LATAM. You will connect Vancouver HQ with regional business partners and key international retail accounts, taking ownership of regional budget allocations, trade marketing programs, retail media campaigns, and visual merchandising execution. You will operate with high commercial autonomy in a small, agile team, translating regional business plans into locally relevant marketing that aligns with the Herschel brand. This is a full-time, fixed-term contract covering a maternity leave, ideally starting in January and running through December 31, 2027.
Responsibilities
- Serve as the primary marketing contact for global distributor partners across APAC, EMEA, and LATAM, collecting, reviewing, and tracking annual/seasonal marketing plans.
- Review and approve localized international social media strategies, e-commerce assets, and in-store marketing executions to ensure strict alignment with visual brand guidelines.
- Manage end-to-end marketing strategies and multi-currency budgets for direct regions (UK, Benelux, Eastern Europe, Scandinavia), overseeing regional business plans submitted by sales agents.
- Brief localized asset requirements into the HQ Design team and feed local market research/trends into Vancouver to support relevant product development.
- Partner with the VP, International Sales to draft, localize, and deliver GTM sell-in presentations for seasonal launches, international sales summits, and key retail accounts.
- Lead, book, and execute paid retailer media campaigns with priority international accounts, managing asset briefing through to ROI analysis.
- Oversee local fixture installation and display rollout programs across key retail locations, managing pop-up opportunities from design brief to supplier installation.
- Establish post-campaign reporting frameworks to analyze campaign performance, measure Return on Ad Spend (ROAS), and present key insights to senior leadership.
- Manage end-to-end planning and logistics for regional trade fairs, international sales summits, internal sample sales, and consumer-facing events.
- Direct seasonal showroom setups for sales appointments, coordinating support with the VM Manager and Sales Managers.
- Manage and direct external contractors and freelance team members.
Requirements
- 5+ years of progressive experience in international brand, wholesale, or trade marketing within lifestyle, apparel, fashion, outdoor, or consumer accessories sectors.
- Proven track record managing multi-territory marketing programs across both direct-to-consumer and distributor business models.
- Solid understanding of the wholesale key account marketing ecosystem and retailer media networks.
- Strong commercial and financial acumen with direct experience managing multi-currency marketing budgets, campaign tracking, and ROI analysis.
- Outstanding cross-cultural communication and organizational skills, with a proven ability to manage complex projects across multiple time zones.
- Demonstrated experience managing external vendors, suppliers, and freelance team members.
- Familiarity with international trade fair planning, pop-up retail execution, and physical visual merchandising displays.
Skills
- International marketing strategy
- Budget management
- Trade marketing
- Retail media campaigns
- Visual merchandising
- Cross-cultural communication
- Project management
- Vendor management
- ROI analysis
- Social media strategy
- E-commerce asset management
- In-store marketing execution
- Go-To-Market (GTM) strategy
- Campaign performance analysis
Location
- Vancouver HQ
Work Type
- Full-time
- Fixed-term contract
Experience Level
- 5+ years of progressive experience
About the Company
- Herschel Supply makes quality products for a lifetime of better journeys.
- Designed with timeless form and intuitive function in Vancouver, Canada, every piece is backed by our signature warranty.
- Since 2009, the company has been innovating, growing its community, and heading on new journeys.
- The company's mission is to inspire others to take leaps and step outside of their comfort zone.
- Herschel Supply encourages employees to 'Put Yourself Out There'.
Equal Opportunity
- We’re committed to creating a workspace that is safe, secure, inclusive and enjoyable for all.
- We aim to empower everyone to share their individual voices and experiences.
- We are committed to fostering, cultivating, and preserving a culture of diversity, equity, and inclusion.
- Our goal is to build an inclusive culture that connects us to our customers and the communities around us while embracing and encouraging diversity in our employees’ age, colour, disability, ethnicity, gender identity or expression, sexual orientation, race, religion and other characteristics that make our employees unique.
- Herschel Supply welcomes and encourages applications from people with disabilities.
- Accommodations are available upon request throughout the interview process.