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About the Role
As a Copywriter on the Design Team, you will create strategic and creative copy across various channels, collaborating with product and brand designers on email, site, paid media, and campaigns. You'll brainstorm new messaging approaches, leveraging your understanding of pop culture, fashion trends, and your ability to adapt writing styles to different tones and audiences.
Responsibilities
- Work closely with cross-functional partners to ensure copy output aligns with business goals and maintains quality and consistency.
- Collaborate with the CRM team to write evergreen emails focusing on styles, designers, trends, occasions, and cultural moments.
- Write promotional copy for major sale events across channels, developing fresh and eye-catching creative strategies.
- Craft copy for paid channels and collaborate with the design team on conversion-driven ads.
- Contribute to and ensure adherence to established tone of voice (TOV) guidelines and frameworks.
- Strategize with product designers on key site placements and future site projects.
Requirements
- 3+ years of experience in related brand copywriting roles (in-house or agency).
- Experience producing work for integrated marketing campaigns and/or creative from concept to launch.
- Strong understanding of marketing and content channels with the ability to adapt writing for different audiences.
- A portfolio showcasing writing style and strategic thinking across various deliverables.
- Familiarity with Figma and openness to learning new creative collaboration tools.
- Proactive, clear communicator, and problem solver capable of anticipating questions, assessing solutions, and thinking critically and creatively.
- Confident and collaborative creator who inspires teamwork.
- Exceptional initiative, attention to detail, and high-level follow-through.
- Ability to thrive in a fast-paced, feedback-forward creative environment with rapidly changing priorities.
- Keeps up-to-date with popular culture, trends, and creative work in fashion advertising.
- Enthusiastic adopter of new technologies, including generative AI, to enhance creativity and streamline workflows.
- Committed to continuous improvement, proactively seeking and implementing new strategies for efficiency and optimized results.
Skills
- Copywriting
- Brand Copywriting
- Creative Strategy
- Content Strategy
- Email Marketing Copy
- Promotional Copywriting
- Paid Media Copywriting
- Tone of Voice (TOV) Development
- Figma
- Communication
- Problem-Solving
- Critical Thinking
- Creative Thinking
- Collaboration
- Attention to Detail
- Follow-through
- Adaptability
- Trend Analysis
- Generative AI
Location
- Remote (Fridays)
Work Type
- Office centric work
- Remote (Fridays)
Experience Level
- 3+ years
Salary/Compensations
- $64,397 to $80,497
Benefits
- Paid Time Off (vacation, bereavement, family sick leave)
- Universal Paid Parental Leave
- Flexible return to work program
- Paid Sabbatical after 5 years of continuous service
- Exclusive employee subscription and rental discounts
- Comprehensive health, vision, dental, FSA, and dependent care from day 1
- 401k match
- Company wide events and outings
About the Company
- Rent the Runway (RTR) is transforming the way we get dressed by pioneering the world’s first Closet in the Cloud.
- Founded in 2009, RTR has disrupted the $2.4 trillion fashion industry by inspiring women with a more joyful, sustainable and financially-savvy way to feel their best every day.
- RTR offers infinite points of access to its shared closet via a fully customizable subscription to fashion, one-time rental or ownership.
- The brand offers designer apparel and accessories from 700+ brand partners and has built in-house proprietary technology and a one-of-a-kind reverse logistics operation.
- RTR has been named to CNBC’s “Disruptor 50” five times in ten years, and has been placed on Fast Company’s Most Innovative Companies list multiple times.
Equal Opportunity
- Rent the Runway is an equal opportunity employer. In accordance with applicable law, we prohibit discrimination against any applicant or employee based on any legally-recognized basis, including, but not limited to: race, color, religion, sex (including pregnancy, lactation, childbirth or related medical conditions), sexual orientation, gender identity, age (40 and over), national origin or ancestry, citizenship status, physical or mental disability, genetic information (including testing and characteristics), veteran status, uniformed service member status or any other status protected by federal, state or local law.