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About the Role
Manage the day-to-day operations, optimization, and trading of the UK and EU Theory websites to ensure an engaging, seamless, and commercially effective digital customer experience. This role requires close collaboration with various teams to ensure accurate and effective execution of products, content, campaigns, and promotions.
Responsibilities
- Own the day-to-day merchandising and optimization of the ecommerce site.
- Manage site content, product placement, and merchandising to maximize customer engagement, conversion, and sales.
- Manage and optimize Product Listing Pages (PLPs) and Product Detail Pages (PDPs) using merchandising rules to increase conversion.
- Manage site navigation, categorization, menus, and customer journeys to facilitate product discovery and shopping.
- Monitor site performance and identify opportunities to improve conversion, engagement, and customer experience.
- Ensure the site aligns with brand guidelines and the overall commercial strategy.
- Manage the end-to-end ecommerce execution of new product launches, ensuring timely and accurate setup, merchandising, and visibility.
- Coordinate product launches with Merchandising, Marketing, Creative, and other relevant teams.
- Ensure product information, imagery, pricing, copy, availability, and categorization are accurate and up-to-date.
- Work with the translation agency to ensure products are launched in the appropriate language.
- Manage seasonal product updates and site changes in line with the commercial calendar.
- Lead the onsite execution of campaigns, promotions, and key commercial moments.
- Set up and manage promotional messaging, landing pages, promotional banners, and relevant onsite content.
- Ensure campaign launches are delivered accurately and on time.
- Conduct regular site checks to ensure campaigns and promotions are correctly implemented across desktop and mobile.
- Produce regular reporting on key ecommerce and site merchandising KPIs (weekly, monthly, quarterly).
- Monitor traffic, conversion, revenue, AOV, add-to-cart, product performance, and other relevant onsite KPIs using GA4 analytics and Crazy Egg.
- Analyze product and category performance to identify improvement opportunities.
- Use data and customer behavior insights to make recommendations and inform site merchandising decisions.
- Track the performance of launches, campaigns, and onsite initiatives and communicate key findings.
- Work closely with Ecommerce, Merchandising, Marketing, CRM, Creative, Customer Service, and Retail teams for a consistent omnichannel customer experience.
- Collaborate with Theory Ecommerce global teams in NY, USA, to share best practices and stay updated on site technical updates and roadmap developments.
- Partner with the Customer Service team to improve PDP descriptions and reduce return rates based on customer insights.
Requirements
- Proven experience in Ecommerce Site Merchandising or Ecommerce Trading, ideally within fashion.
- Strong hands-on Salesforce Commerce Cloud (SFCC) experience.
- Strong understanding of ecommerce KPIs, analytics, and conversion optimization.
- Ability to turn data into actionable insights.
- Highly organized, commercially minded, and detail-oriented.
- Excellent execution and project management skills.
- Proactive and collaborative.
- Strong communication skills.
- Ability to work cross-functionally.
- Experience with GA4, ecommerce analytics, and reporting tools.
- Knowledge of SEO, onsite search, and content management systems.
Skills
- Salesforce Commerce Cloud (SFCC)
- GA4 analytics
- Crazy Egg site performance tool
- Ecommerce KPIs
- Analytics
- Conversion optimization
- Project management
- SEO
- Onsite search
- Content management systems
Work Type
- 12 months maternity contract