Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

Tailor your resume to this Director, Performance Marketing role.

Rezi rewrites your resume against Bed Bath & Beyond's job description. Free.

Resume score gauge reading 58 out of 100

Don't guess if your resume is good enough.

See how it scores against the Director, Performance Marketing posting at Bed Bath & Beyond — free, in seconds.

About the Role

We are seeking experienced digital marketing professionals interested in future opportunities within our organization. As a Director of Performance Marketing, you will lead the performance marketing vision and be responsible for driving growth through data-driven marketing practices, SEM and digital marketing initiatives, analyze campaign data, and manage digital marketing strategies across multiple platforms and markets, including Google Ads. This is a unique opportunity to manage one of Canada's largest digital marketing portfolios, partnering with senior business leaders, vendors, and cross-functional teams to shape customer acquisition and growth strategies at scale. This role requires a blend of deep digital skills, analytics, and an entrepreneurial mindset. The ideal candidate combines strategic leadership, advanced analytical capabilities, strong commercial acumen, and a focus on continuous improvement.

Responsibilities

Design, implement, and manage the performance marketing strategy, Search Engine Marketing campaigns across Google and Microsoft Ads, including Paid Search, Performance Max, Paid Shopping, YouTube, and Display campaigns
Establish the strategic roadmap for Search Engine Marketing (SEM) across Google Ads, Microsoft Ads, and other performance marketing platforms, ensuring alignment with enterprise growth objectives
Lead the SEO strategy including technical optimization, content initiatives, and organic growth opportunities, and digital properties to maximize organic visibility and traffic
Continuously monitor and optimize campaigns, drive efficiencies in customer acquisition costs, return on investment, and overall marketing effectiveness
Define performance measurement frameworks, KPIs, attribution models, and reporting standards that provide actionable business insight
Support annual and ongoing budget planning, forecasting, and performance tracking across markets and channels
Oversee vendor and agency relationships, ensuring campaigns are optimized and aligned with business goals while maintaining a high standard of performance
Identify opportunities to leverage insights, best practices, and innovations across the brand to maximize overall business impact
Establish measurement frameworks, reporting standards, and performance benchmarks to support data-driven decision-making across the organization

Requirements

University Degree in Business, Marketing, Math, Data Analytics Engineering or related discipline
5-10 years of demonstrated experience in a performance marketing, digital acquisition, SEM for a retail or e-Commerce brand, with extensive hands on experience in executing Google Ads.
Proven track record of managing and optimizing a multi-million dollar digital marketing budget across multiple channels, platforms, for a profitable eCommerce business
Expert understanding of digital marketing channels, best practices, Google Ads, Search Console, Google Merchant Center, Tag Manager, and SEMrush (or a similar tool)
Highly analytical, structured thinker who can derive insights from complex data, and clearly articulate ideas into actionable items to a diverse set of stakeholders and cross functional teams
A highly entrepreneurial mindset that has a “doer” mentality, curiosity to understand the entire business, and demonstrated ability to observe and adapt to a changing landscape of digital advertising.
Seasoned project management skills, a strong sense of initiative, and attention to detail
Creative thinker who can bring in new ideas and approaches and execute on these new ideas
Excellent communication and presentation skills, with the ability to influence and align diverse stakeholder groups

Skills

Performance Marketing
Digital Acquisition
SEM
Google Ads
Microsoft Ads
Paid Search
Performance Max
Paid Shopping
YouTube
Display campaigns
SEO
Technical Optimization
Content Initiatives
Organic Growth
Google Search Console
Google Merchant Center
Google Tag Manager
SEMrush
Project Management
Data Analysis
Communication
Presentation Skills

Work Type

Talent Pipeline Position

Experience Level

5-10 years

Education Level

University Degree

Salary/Compensations

$130,000.00 - $160,000.00 annually

About the Company

At Sleep Country Canada/Dormez-vous? (SCC/DV), we are inspired every day through our purpose to transform lives by awakening Canadians to the power of sleep and our vision to champion sleep as the key to healthier and happier lives, helping everyone achieve better tomorrows through better tonight’s.
Guided by our values – We CARE About People; We WIN Together; We DREAM Big and We DELIVER with Excellence – we are building on our 30-year foundation of taking care of each other and our customers’ sleep needs, with passion and commitment to be the best that we can be.
We invest in our sleep ecosystem, innovative products, world-class customer experience, our communities and diverse best-in-class team to be Canada’s leading sleep partner.
We’re looking for someone to join our exceptional team as we continue to advance the future of sleep wellness.

Equal Opportunity

We are committed to building a company culture of inclusion and diversity where differences are embraced and valued, this allows us to better understand and meet the needs of our customers and the communities we serve.
We want to ensure every job applicant is treated fairly and with respect regarding race, national or ethnic origin, religion, age, gender, sexual orientation, or disability.
Upon request, accommodations are available during all stages of the recruitment process.