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About the Role
The Marketing Manager will be responsible for managing the GTM strategy for a specific business unit within Highway, owning and executing the go-to-market strategy, developing positioning and messaging, creating sales enablement materials, leading content initiatives, and partnering with Product and Sales to drive awareness and adoption.
Responsibilities
- Own and execute the go-to-market (GTM) strategy for the business unit, ensuring alignment with company-wide marketing objectives and messaging
- Develop and maintain positioning and messaging frameworks that clearly articulate the business unit's offerings and value while aligning with broader brand narratives
- Create and manage sales and customer enablement materials, including one-pagers, pitch decks, product walkthroughs, competitive battle cards, etc.
- Lead BU-specific content initiatives such as blog posts, case studies, and customer-facing videos that reinforce key value propositions
- Partner with Product and Sales to support new feature launches and drive awareness, adoption, and retention
- Monitor performance metrics and provide reporting on content usage, campaign results, and revenue impact
- Gather and synthesize feedback from the field (sales, customers, partners) to inform ongoing content, messaging, and campaign strategy
- Work closely with centralized brand, content, and design teams to maintain consistency across all deliverables while tailoring materials to the business unit's focus
- Support event planning and execution for relevant trade shows, webinars, and virtual events, ensuring strong representation of the business unit's solutions
Requirements
- Experienced in creating strategic marketing campaigns with a multi-layered approach to reaching the customer.
- Strong organizational and project management skills with the ability to manage multiple events and projects simultaneously.
- Excellent written and verbal communication skills, highly skilled in writing and creating unique content for campaigns.
- Ability to problem-solve on the fly and ensure a seamless event experience pre, during and post the events.
- Self-motivated and collaborative, able to work independently and autonomously while coordinating with cross-functional teams.
Skills
- Zoom Webinars
- HubSpot
- Salesforce
- Canva
- project management platforms
Location
- Dallas, TX
Work Type
- Exempt
Education Level
- Bachelor's degree in Marketing or Business Administration highly preferred.
About the Company
- Highway is the fastest-growing freight tech provider in North America.
- We serve the largest freight brokers in the industry, solving one of their biggest pain points: who is really hauling their freight.
- We answer the question of Carrier Identity, protecting brokers’ networks, preventing fraud and increasing transparency.
- Serving and protecting our customers is our top priority, and we are proud that our best marketing is our customer referrals and testimonials.