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About the Role
The Marketing Director will lead the development and execution of Piermont Bank's integrated marketing strategy across brand, demand generation, digital marketing, product marketing, content, partnerships, and events. This role partners closely with executive leadership and business line leaders to drive awareness, client acquisition, and growth across Piermont's commercial banking, fintech, embedded banking, and treasury management businesses.
Responsibilities
- Develop and execute integrated marketing programs that drive brand awareness, lead generation, and client acquisition.
- Partner with business leaders to support growth objectives across commercial banking, treasury management, lending, deposits, and embedded banking solutions.
- Strengthen and evolve Piermont's brand positioning as a leading technology-enabled commercial bank and trusted fintech partner.
- Lead digital marketing initiatives across email, social media, webinars, search, content marketing, and other growth channels.
- Develop compelling content, thought leadership, client success stories, and executive visibility programs.
- Measure campaign performance, marketing effectiveness, and ROI, using data and insights to continuously optimize results.
- Manage external agencies, vendors, and marketing budgets to maximize impact and efficiency.
- Collaborate with compliance, business units, and external partners to ensure effective and compliant marketing execution.
- Lead the strategy and execution for events, sponsorships, partnerships, conferences, and client engagement initiatives.
- Identify emerging market opportunities, industry trends, and innovative marketing approaches that support growth objectives.
Requirements
- 8-12+ years of marketing leadership experience in financial services, fintech, B2B SaaS, or commercial banking.
- Proven experience building integrated marketing programs that drive measurable revenue growth.
- Strong understanding of digital acquisition, CRM, content strategy, and performance marketing.
- Experience managing agencies, budgets, and cross-functional teams.
- Exceptional communication, storytelling, and executive presentation skills.
Experience Level
- 8-12+ years of marketing leadership experience
Salary/Compensations
- $160,000 to $180,000 per year
Benefits
- Medical, dental, vision, 401k, and other benefits
- A bonus and/or incentives may be provided
About the Company
- Piermont Bank is a boutique specialty commercial bank focused on serving modern businesses with a digital first approach.
- As the first cloud native bank launched in the United States, Piermont was built on modern infrastructure that allows us to operate with greater flexibility, efficiency, and scalability than traditional banks.
- We combine disciplined commercial banking with innovative technology to deliver value added solutions for small and medium-sized businesses and our fintech partners.
- Our team is dedicated to thoughtful risk management, strong client relationships, and building a bank designed for the future of financial services.
Equal Opportunity
- Piermont Bank is an equal-opportunity employer.
- We celebrate diversity and are committed to creating an inclusive environment for all employees.
- We do not discriminate based upon race, religion, color, national origin, political affiliation, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability or other applicable legally protected characteristics.